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Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div 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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fsell-sex-toys&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="sell-sex-toys" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a 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focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/sell-sex-toys"/><meta itemProp="dateModified" content="2025-02-14T09:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">情趣用品销售完整指南：如何在线销售情趣用品</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">在全球范围内，情趣用品是一个潜力巨大的市场。阅读本文，学习如何在线销售情趣用品，向业内经验丰富的商家汲取情趣用品销售的经验。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月14日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782" alt="店标写着英文“我们正在营业”" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">情趣用品行业的现状</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">如何在线销售情趣用品？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">开展情趣用品销售业务需要多少成本？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">情趣用品销售——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a 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[&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap 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[&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>尽管情趣用品听起来可能有些敏感或禁忌，但据调查，<a rel="nofollow noopener noreferrer" href="https://bedbible.com/state-of-sex-toys-industry-statistics/" target="_blank">高达78%的美国人</a>表示，他们至少拥有一件情趣用品。从全球范围来看，2024年，情趣用品市场的规模为<a rel="nofollow noopener noreferrer" href="https://straitsresearch.com/report/sex-toys-market" target="_blank">373.5亿美元</a>（约2614.5亿元人民币），预计2025年至2033年，该市场将以年均增长率（CAGR）9.4%的速度增长。因此，越来越多的商家加入了情趣用品销售的行列，以满足客户日益多样化的需求。</p>
<p>尽管这个行业仍面临着挑战，但随着人们态度的转变和性积极运动的发展，想要在线销售情趣用品的商家将会拥有更大的发展空间。</p>
<p>接下来，本文将深入探讨情趣用品行业，介绍在线销售情趣用品的技巧和方法，分享来自业内专家的建议及其实践经验，为商家开启线上情趣用品销售业务提供指导。</p><div id="text-cta" class="hidden lg:block"></div>

<h2 id="1">情趣用品行业的现状</h2>
<p>20世纪90年代，情趣用品的交易几乎都在商业街中窗户被遮挡的小店里进行，人们把购买的产品藏在纸袋里带走。</p>
<p>然而，仅在过去的几十年里，对身体和性持积极态度的观念使成人品牌从边缘地位提升到了备受推崇的地位。这一转变恰逢互联网和电子商务的普及。小众群体找到了彼此，任何人都可以在线上销售情趣用品，而消费者可以在家中私密地购物。</p>
<p>然而，情趣用品的销售就像任何涉及政治的话题一样，挑战重重。由于行业性质，创始人需要更加严谨地保护客户的隐私。技术让卖家接触买家变得更容易，但技术也往往是给情趣用品商带来冲突和争议的根源。由于金融机构和<a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体平台</a>的限制，销售成人用品的商家不得不寻找创造性的解决方案。</p>
<p>然而，只要你有合适的工具和独特的产品创意，并进行充分研究，即使是初学者，也有可能打造出一个成功的在线情趣用品品牌。</p>
<h2 id="2">如何在线销售情趣用品？</h2>
<ol>
<li><a href="#6">寻找创意和市场</a></li>
<li><a href="#7">打造品牌</a></li>
<li><a href="#8">选择业务模式：手工制作、生产或转售</a></li>
<li><a href="#9">创建销售网站</a></li>
<li><a href="#10">投资性教育</a></li>
<li><a href="#11">增加销售渠道</a></li>
<li><a href="#12">熟悉安全和隐私做法</a></li>
<li><a href="#13">推广产品</a></li>
<li><a href="#14">将客户满意度放在首位</a></li>
</ol>
<p>在线上销售情趣用品是个有利可图的生意，但也会面临着独特的挑战，商家需要创造性地应对和解决。寻求专家的帮助是个不错的办法。接下来，本文将结合Emojibator、Strange Bedfellas、Clone-A-Willy和Little Jane等品牌背后的专家智慧，带你了解制作情趣用品、打造品牌以及应对审查的方法和步骤。</p>
<h3 id="6">1. 寻找创意和市场</h3>
<div style="text-align: center;">
<figure><img alt="一只手把一个情趣用品放在另一只手掌心" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-vibrator_289d6683-e5d6-493e-86fa-bf9a8e3b7d11.jpg?v=1739933700" style="float: none;">
<figcaption><a rel="nofollow noopener noreferrer" href="https://unsplash.com/" target="_blank"><em>Unsplash</em></a></figcaption>
</figure>
</div>
<p>开启情趣用品销售的第一步，是确定市场或产品。想要进军情趣用品的哪个细分市场？或者，想要开辟出新的市场？无论做何决定，都必须以市场调研为基础。” <a rel="nofollow noopener noreferrer" href="https://emojibator.com/" target="_blank">Emojibator</a>的联合创始人克里斯汀·弗雷茨（Kristin Fretz）说：“在使用资金和资源把某个想法付诸实践之前，要确保产品拥有足够的市场。”&nbsp;</p>
<p>因此，考虑问题时，可以从以下几个方面出发：</p>
<p><strong>🍌 目标受众</strong></p>
<ul>
<li>特定群体和社群（如<a rel="nofollow noopener noreferrer" href="https://baike.baidu.com/item/lgbtq/59138142?fr=aladdin" target="_blank">LGBTQ+</a>）</li>
<li>特定情趣（如<a rel="nofollow noopener noreferrer" href="https://baike.baidu.com/item/BDSM/5612130?fr=aladdin" target="_blank">BDSM</a>）</li>
</ul>
<p><strong>🍆 产品类型</strong></p>
<ul>
<li>振动器、按摩器、自慰器、假阳具和其他成人情趣用品</li>
<li>内衣、服装和成人角色扮演服</li>
<li>配套产品和配件（如润滑油、避孕套、周边产品）</li>
</ul>
<p><strong>🍑 趋势和主题</strong></p>
<ul>
<li>新颖和幻想型产品（如独角兽主题的假阳具）</li>
<li>创新情趣科技（如AR、智能情趣用品和可充电产品）</li>
<li>新兴趋势（如远程情趣用品）</li>
<li>性健康、卫生保健和自我护理</li>
</ul>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>如果你的产品或服务与竞争对手的差别很大，产品或服务的推广就更容易吸引人的注意。</p>
<cite>Emojibator联合创始人克里斯汀·弗雷茨</cite>
</blockquote>
<p>Emojibator在女性性赋权运动与茄子表情符号的流行之间找到了商机，并实现了盈利。这个想法不仅在情趣用品市场上独树一帜，而且还具有文化相关性。</p>
<p>“关注行业中的新兴趋势也很重要，”Little Jane的创始人莎拉·斯塔基（Sarah Starkey）说，该品牌关注自我护理和女性性健康。“自我护理和健康保健行业的品牌正在开拓新市场，”莎拉说，“如今，人们在这方面的羞耻感减少了，也不再像以前那么拘谨。”</p>
<h4>明确客户</h4>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450.jpg?v=1739933776" alt="Strange Bedfellas创始人梅什·奥格尔斯比-坎宁安" loading="lazy">
<figcaption>梅什·奥格尔斯比-坎宁安（Meesh Oglesby-Cunningham）在社群的帮助下，创立了Strange Bedfellas。<em>Strange Bedfellas</em></figcaption>
</figure>
</div>
<p>在逐步明确产品定位的同时，也要寻找目标受众并评<a href="/zh/blog/market-demand" target="_blank">估市场需求</a>。“我们很幸运，”<a rel="nofollow noopener noreferrer" href="https://strangebedfellas.com/" target="_blank">Strange Bedfellas</a>的创始人梅什·奥格尔斯比-坎宁安说，“因为我们已经建立了一个以幻想型情趣用品收藏为核心的强大社群。”</p>
<p>梅什还知道，幻想型情趣用品社群成员主要是LGBTQ+群体，自品牌成立以来，她一直从该群体中获得指导。“我们很幸运，有人愿意告诉我们，该如何利用设计来吸引更广泛的受众，”她说，“自从创办这家公司以来，我学到了很多关于包容性语言和产品设计的知识。”</p>
<p>Strange Bedfellas的定位的是某个细分市场，而Emojibator推出的情趣用品产品更具普适性，乔（Joe）将其广泛的客户群描述为“初次购买情趣用品的人、家长、买礼物的人、情趣用品收藏发烧友、性别不符合传统规范的人、极度痴迷于表情符号的人，以及经历性创伤后重新发现乐趣的人”。</p>
<h3 id="7">2. 打造品牌</h3>
<div style="text-align: center;">
<figure><img alt="Emojibator创始人克里斯汀·弗雷茨和乔·维拉将情趣用品抛向空中" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_4f5fc53d-0a38-446a-a20c-819f51a0bb23.jpg?v=1739933834" style="float: none;" loading="lazy">
<figcaption>克里斯汀·弗雷茨（Kristin Fretz）和乔·维拉（Joe Vela）在全职工作的同时推出了 Emojibator。<em>Emojibator</em></figcaption>
</figure>
</div>
<p>品牌联合创始人乔·维拉在想出茄子形状的振动器创意后，便与克里斯汀携手，于2016年推出了Emojibator。他们二人着手打造的这个情趣用品品牌“平易近人，且能引起共鸣”——克里斯汀表示，人们通常都不会用这些形容词来描述情趣用品公司。</p>
<p>Emojibator的成功得益于推出品牌的恰当时机，当时的表情符号热潮正盛。此外，创始人用幽默、可分享的内容来定位品牌，这个决策也发挥了重要作用。</p>
<p>打造品牌是所有公司发展业务的重要阶段。除了拥有创新的产品外，品牌在影响客户购买方面发挥着关键的作用。品牌应该致力于讲述故事，与目标受众建立联系，并拥有明确的使命。在销售情趣用品时，品牌是建立信任的工具。</p>
<h4>打造情趣用品品牌</h4>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-clone_a_willy.jpg?v=1739933891" alt="Clone-A-Willy产品陈列" loading="lazy">
<figcaption><em>Empire Labs / Clone-A-Willy</em></figcaption>
</figure>
</div>
<p><a rel="nofollow noopener noreferrer" href="https://cloneawilly.com/" target="_blank">Clone-A-Willy</a>是一个面向消费者的品牌，提供模具套件，客户可以用来制作安全的仿生殖器情趣用品。Clone-A-Willy的母公司原本在医疗和电影行业内小有名气，提供不同用途的假肢。公司将其技术从B2B转型为直接面向消费者（DTC），打造出了一个更加贴近消费者的品牌。</p>
<p><a href="/zh/blog/how-to-build-a-brand" target="_blank">打造自己的品牌</a>时，需要确定目标市场，并讲述品牌故事。在这一阶段，还需要问自己几个问题。这些问题的答案将为业务发展中的每一个决策提供行动指南。</p>
<p><strong>问问自己：</strong></p>
<ul>
<li>我的立场是什么？</li>
<li>我的品牌或产品能给市场和客户带来什么价值？我的价值主张是什么？</li>
<li>我的品牌传播的声音和语气是什么样的？我们是信息丰富且专业的？还是大胆有趣的？</li>
<li>我的品牌价值观是什么？</li>
<li>我的业务目标是什么？</li>
<li>五年、十年、二十年后，我希望看到品牌处于什么样的位置？</li>
<li>我的个人故事对品牌来说重要吗？</li>
</ul>
<p>一套有效的品牌指南涵盖了业务的各个方面，从你与谁合作，到你的新闻资料中包含什么。这套指南可以帮助你扩大情趣用品业务的规模，还能在你聘请新员工或外包某些业务时，保持一致的品牌调性。</p>
<h4>为情趣用品业务塑造品牌形象</h4>
<div style="text-align: center;">
<figure><img alt="Emojibator产品包装，上有香蕉形状的图案" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-1.jpg?v=1739933956" style="float: none;" loading="lazy">
<figcaption><em>Emojibator</em></figcaption>
</figure>
</div>
<p>完成上述品牌塑造练习之后，品牌就成了这些努力成果最生动、直观的展现。</p>
<p>在这个阶段当中，需要确定品牌标志、颜色方案和创意方向等要素，还要选择品牌名称、口号和<a href="/zh/domains" target="_blank">域名</a>。品牌指南可以在<a href="/zh/blog/best-website-builders" target="_blank">搭建网站</a>、设计产品和<a href="/zh/blog/product-packaging-design" target="_blank">包装</a>以及开发营销内容时指明方向。</p>
<p>你可以使用免费的工具来自己完成上述工作，例如，<a rel="nofollow noopener noreferrer" href="https://www.canva.com/zh_cn/" target="_blank">Canva可画</a>，<a href="https://hatchful.shopify.com/zh-CN" target="_blank">Shopify的logo制作器</a>和<a href="/zh/tools/business-name-generator" target="_blank">公司名字生成器工具</a>等。或者，你也可以聘请一位设计专家，把你的愿景落地为现实。<a href="https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help" target="_blank">Shopify合作伙伴</a>目录里有经过Shopify认证的专家，擅长为电子商务企业打造品牌。</p>
<p>📕 <strong>更多阅读：</strong><a href="/zh/blog/what-is-branding" target="_blank">品牌塑造：重要性及方法</a></p>
<h3 id="8">3. 选择业务模式：手工制作、生产或转售</h3>
<p>销售情趣用品的公司，与其他众多销售各类消费品的公司相似，根据公司对业务参与程度的不同，可以选择的商业模式有很多。手工制作情趣用品，将产品交给他人<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">生产</a>，或者<a href="/zh/blog/reseller-business" target="_blank">转售</a>现有产品，都是可行的选择，每种选择都有其自身的挑战和优势。</p>
<h4>手工制作情趣用品</h4>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas.jpg?v=1739934011" alt="Strange Bedfellas的产品陈列" loading="lazy">
<figcaption><em>Strange Bedfellas</em></figcaption>
</figure>
</div>
<p>梅什和她的团队在自己的工厂里手工设计和制作硅胶情趣用品。当梅什从二维插画转向三维情趣用品时，她发现，网上很容易就能找到制作和销售情趣用品的相关信息，而且美国在这方面的监管并不严格。因此，她必须格外谨慎，确保生产流程和材料的安全性。</p>
<p>“如果愿意花时间来找，网上还是有很多教程和信息的，”梅什说，“此外，还有一个庞大的收藏者社群，收藏者们在社群里讨论这类事情，在我刚开始走这条路时，他们是我信息的重要来源。”</p>
<p><strong>🍌 好处：</strong></p>
<ul>
<li>全面控制业务</li>
<li>满足手工生产者和创意人士的需求</li>
<li>独一无二的产品，在别处无法买到</li>
</ul>
<p><strong>🍆 挑战：</strong></p>
<ul>
<li>需要花费时间和精力来学习</li>
<li>有责任让产品达到安全标准，并进行产品测试</li>
<li>扩大规模比较困难</li>
</ul>
<h4>生产情趣用品</h4>
<div style="text-align: center;">
<figure><img alt="Emojibator产品陈列" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator-2.jpg?v=1739934077" style="float: none;" loading="lazy">
<figcaption><em>Emojibator</em></figcaption>
</figure>
</div>
<p>Emojibator的产品在美国费城设计，公司则由分布在不同城市的远程团队运营。公司将产品的生产制造业务都外包给位于美国和中国的工厂。这种模式不仅能让创始人和团队能够专注于营销和<a href="/zh/blog/product-development-process" target="_blank">产品开发</a>等核心业务，还可以让品牌迅速扩展并实现全球运营。</p>
<p>寻找制造商，并学会与<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">制造商</a>合作，是这种商业模式中最难的一点。如果情趣用品生产或使用不当，会造成伤害，因此，把这方面的工作做好很重要。</p>
<p>同时，还要确保所有合作的工厂都具备行业经验，并且能了解和遵守安全标准。你可以与第三方审计员或联络员合作，让他们帮你提出正确的问题，这在存在语言障碍时尤为重要。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">利用Shopify Markets，迅速开拓全球市场</p>
<p>Shopify Markets帮助商家轻松扩展国际业务，只需一个Shopify商店，就可将产品销往多个国家。所有关键环节，包括商店本地化、产品运输、关税和合规性管理等，均可在商店后台完成。</p>
<a class="marketing-button marketing-button--small" href="/zh/markets?itcat=coreblog&amp;itterm=shopify-markets-cta" target="_blank">了解Shopify Markets</a>
</div>
<p>如果能与信誉良好的制造商合作，就可以将资源投入到拓展产品线中。乔和她的团队在给Emojibator的产品系列添加新产品时，都会明确两个问题：</p>
<ol>
<li>是否符合品牌使命（为所有性别的客户提供方便、实惠和充满乐趣的愉悦体验）？</li>
<li>是否让人兴奋和惊艳？是否值得报道？</li>
</ol>
<p>“这些因素让我们能够为我们的社群创造出独特的产品和非凡的体验，”乔说。在开发产品时，可以使用品牌指南来制定标准。</p>
<p><strong>🍌 好处：</strong></p>
<ul>
<li>快速扩大规模</li>
<li>与具备经验和符合安全标准的制造商合作很放心</li>
<li>将产品交予他人生产，可以组建一个精简的内部运营团队</li>
</ul>
<p><strong>🍆 挑战：</strong></p>
<ul>
<li>对制造和质量检验流程的控制较少</li>
<li>应对制造采购与合作关系可能需要一个学习和适应的过程。</li>
<li>对于新创和小型企业来说，最低起订量可能会很高</li>
</ul>
<h4>转售情趣用品</h4>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-little-jane_b03028b0-74bf-4dc6-af0f-a9eab14fe86e.jpg?v=1739934157" alt="Little Jane产品陈列" loading="lazy">
<figcaption><em>Little Jane</em></figcaption>
</figure>
</div>
<p>情趣用品销售最省心的模式是采购并转售现有产品。如果你对产品设计和开发流程不感兴趣，或者希望快速推出品牌，你可以选择这种模式。以下是一些转售产品的方法：</p>
<p>贴标</p>
<p>制造商生产“空白”产品，又名<a href="/zh/blog/white-label-products" target="_blank">“白标”产品</a>（这些产品可能是为多个品牌而生产），然后为每个品牌定制标签等元素。你可以销售制造商的现有货品，然后在产品上添加自己品牌的创意元素。</p>
<p>经销</p>
<p>你的品牌可能围绕着某个主题而非某个产品来构建，主要精力放在品牌发展以及挑选符合该主题的现有产品（通过<a href="/zh/blog/wholesale-ecommerce-websites" target="_blank">批发</a>购买）中。初学者可以利用这种销售方式来快速入门。</p>
<p>你也可以选择成为单一品牌的本地经销商，而该品牌不直接向你所在地区的消费者销售产品。你会批量采购产品并存储于仓库里，然后再发送给消费者。</p>
<p>代发货</p>
<p><a href="/zh/blog/dropshipping-guide" target="_blank">代发货</a>模式与上述模式类似，但不涉及任何库存管理。客户从你的情趣用品在线商店购买产品，然后你的供应商会直接发货给客户。</p>
<p><strong>🍌 好处：</strong></p>
<ul>
<li>更省心（非常适合在初期以副业的形式开展）</li>
<li>能够与信誉良好的成熟品牌合作</li>
<li>采用代发货模式，无需承担库存压力，起步预算较低</li>
</ul>
<p><strong>🍆 挑战：</strong></p>
<ul>
<li>其他商家可能也会售卖相同的产品，因此，运营重点是营销和品牌建设</li>
<li>受制于其他企业的决策（比如产品停产），或容易出现生产和运输上的延误</li>
</ul>
<p>💡<strong>更多阅读：</strong><a href="/zh/blog/dropshipping-model" target="_blank">代发货模式：跨境电商新手的起步之路</a></p>
<h3 id="9">4. 创建销售网站</h3>
<div style="text-align: center;">
<figure><img alt="The White Unicorn产品陈列" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-the_white_unicorn.jpg?v=1739934232" style="float: none;" class="block block--bordered" loading="lazy">
<figcaption><em>The White Unicorn</em></figcaption>
</figure>
</div>
<p>你可以使用Shopify等<a href="/zh/blog/ecommerce-software" target="_blank">独立站建站平台</a>在线情趣用品，但可能会遇到支付处理器和支付网关的问题。接下来，本文将介绍使用Shopify开展情趣用品线上销售的步骤和相关的集成应用，同时给出了选择支付提供商的建议。</p>
<h4>设置、模版和设计</h4>
<p>制定好品牌指南后，就可以开始<a href="/zh/blog/start-online-store" target="_blank">搭建在线商店</a>（电商网站）销售情趣用品了！搭建网站并非从零开始，你可以把标志、颜色和其他资产插入预设的、可定制的网站<a href="https://themes.shopify.com/themes?locale=zh-CN" target="_blank">模版</a>中。整个过程非常简单，无需具备设计和编码技能也能轻松完成。</p>
<p>情趣用品在线商店模版推荐：</p>
<ul>
<li>
<a href="https://themes.shopify.com/themes/dawn/styles/default" target="_blank">Dawn (Default)</a>：免费</li>
<li>
<a href="https://themes.shopify.com/themes/galleria/styles/boutique" target="_blank">Galleria (Boutique)</a>： 付费</li>
<li>
<a href="https://themes.shopify.com/themes/boost/styles/flourish" target="_blank">Boost (Flourish)</a>：付费</li>
<li>
<a href="https://themes.shopify.com/themes/prestige/styles/vogue" target="_blank">Prestige (Vogue)</a>：付费</li>
<li>
<a href="https://themes.shopify.com/themes/pipeline/styles/bright" target="_blank">Pipeline (Bright)</a>：付费</li>
</ul>
<p>如果你需要对网站做更多的定制，可以在<a href="https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help" target="_blank">Shopify合作伙伴目录</a>中寻找专业人士，让他们帮你调整模版，或为你的品牌搭建独特的网站。</p>
<p>💡<strong>更多阅读：</strong><a href="/zh/blog/best-ecommerce-sites" target="_blank">电商网站设计：25 个最美在线商店示例</a></p>
<h4>网站必备页面</h4>
<p>在搭建情趣用品网站时，有几个关键的页面必须包含其中。</p>
<h5>产品系列页面</h5>
<p>如果你有很多产品系列，可以根据产品类型、性取向、癖好，或其他任何有助于客户浏览和选择商品的类别，对产品进行主题分类。</p>
<div style="text-align: center;">
<figure><img class="block block--bordered" style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-3.jpg?v=1739934293" alt="Emojibator产品陈列" loading="lazy">
<figcaption><em>Emojibator</em></figcaption>
</figure>
</div>
<h5>产品页面</h5>
<p>由于业务和产品性质，产品页面不仅要提供产品描述、图片、价格和<a href="/zh/buy-button" target="_blank">购买按钮</a>，还需要有更多信息。为了避免页面出现杂乱无章的情况，可以使用一款能够创建标签式信息的应用。此处可以包含的有用信息有：使用说明、安全警告、清洁和保养方法以及保修信息。这些信息有助于增强客户购买信心，从而促进产品的销售。</p>
<h5>常见问题页面</h5>
<p>对于在线上销售情趣用品的商家而言，“常见问题”是一个重要的页面。出于卫生和安全原因，情趣用品无法退回做二次销售。<a href="/zh/blog/120928069-how-to-create-faq-page" target="_blank">常见问题页面</a>是明确说明退换货政策的地方。你还可以在这个页面中回答关于材料、产品使用和维护、隐私以及运输等方面的问题。</p>
<p>智能振动棒品牌Lioness的常见问题页面条理分明，而且还有搜索功能，方便客户查找信息。（注意：为了方便理解，已将原网站显示的英文翻译为中文。）</p>
<div style="text-align: center;">
<figure><img alt="Lioness的问题解答页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Lionness.jpg?v=1739934382" style="float: none;" loading="lazy">
<figcaption><a rel="nofollow noopener noreferrer" href="https://lioness.io/" target="_blank">Lioness</a></figcaption>
</figure>
</div>
<h5>“关于我们”页面</h5>
<p>打造品牌时，在<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">“关于我们（About Us）”页面</a>可以让品牌故事大放异彩，赢得客户的信任。无论是否以自己和你的个人故事为核心，你都可以提醒客户，品牌背后是真实的人。“关于”页面还可以包含品牌使命、品牌价值、公司历史以及新闻链接等信息。</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas_f2e22b2f-e5a7-4acf-a549-f626589a2b44.jpg?v=1739934443" alt="Strange Bedfellas的“关于我们”页面" loading="lazy">
<figcaption>Strange Bedfellas的“关于我们（About）”页面使用一致的品牌风格展示了品牌的故事、使命和价值观。(注：为了方便理解，已将原网站显示的英文翻译为中文。)</figcaption>
</figure>
</div>
<h4>情趣用品品牌的电商拍摄</h4>
<p>由于多数情趣用品公司都采用网上销售的形式，因此，客户无法在购买前亲自触摸、感受或试用产品。正因为如此，产品页面应尽可能地详细，用文案和图片再现实体产品的体验。拍摄产品时，应从多个角度进行拍摄，也要拍摄产品的所有配件（如充电设备）。</p>
<p>产品页面应优先使用清晰而整洁的生活方式图片来突出产品，而生活方式摄影还可以作为网站上的其他位置、社交媒体、广告以及新闻稿的素材。</p>
<div style="text-align: center;">
<figure><img alt="Emojibator的产品图片" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-emojibator-1_5680096c-c8b5-42ef-8e7c-e985aa0325c0.jpg?v=1739934512" style="float: none;" loading="lazy">
<figcaption>精心设计的图片（如上图平铺拍摄的例子）对营销、社交媒体和电商网站的素材中非常有用。<em>Emojibator</em></figcaption>
</figure>
</div>
<p>摄影是用视觉呈现品牌调性的机会。Emojibator倾向于展现产品幽默的一面，并通过生活方式摄影来增添趣味。“我们决定为新闻稿拍摄一张朋友的猫拿着茄子Emojibator的照片，这个想法极其巧妙，而且非常实用，”克里斯汀说，“网友们也和我们一起开怀大笑。”</p>
<p>同时，还要思考，要使用哪些视频素材用来教育客户，或者作为营销的工具。你可以聘请专业人员拍摄需要反复使用的核心素材，并考虑为<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">TikTok</a>等平台自制视频内容。</p>
<h4>选择支付提供商</h4>
<p>梅什将品牌业务迁移至Shopify，而她的产品也符合<a href="https://help.shopify.com/zh-CN/manual/payments/shopify-payments/setting-up-shopify-payments" target="_blank">Shopify Payments</a>关于产品的可接受使用政策。然而，她的同行们却面临着不少挑战。安全起见，Strange Bedfellas又找了一家备用的支付提供商。</p>
<p>”如<a rel="nofollow noopener noreferrer" href="https://www.freespeechcoalition.com/banks" target="_blank">行业报告</a>所示，金融机构和经营与性相关的业务的人之间的关系往往比较脆弱。“情趣用品公司面临着不公正的金融歧视，阻碍了我们在市场上的公平竞争，”克里斯汀说。</p>
<p>许多品牌通过使用各种不同的<a href="/zh/blog/payout-methods" target="_blank">支付</a>提供商，已经成功地在Shopify上销售情趣用品。“阅读服务条款，了解哪些可以销售，哪些不可以销售，”Little Jane的创始人萨拉·斯塔奇说。“这种差异不仅是因为支付提供商的不同，即使是同一家支付提供商，其规定也会因不同国家而有所差异。图片中的裸体、卖淫、武器、束缚和潜在的伤害都可能是相关的限制因素。”</p>
<p>🍑&nbsp;<strong>资源：</strong></p>
<ul>
<li>Shopify的<a href="/zh/legal/terms" target="_blank">服务条款</a>和可接受使用政策（AUP），包括有关<a href="/legal/aup-definitions#RestrictedItems" target="_blank">受限物品</a>的指南</li>
<li>PayPal的<a rel="nofollow noopener noreferrer" href="https://www.paypal.cn/portal/acceptable-use" target="_blank">合理使用规则</a>
</li>
<li>Stripe的<a rel="nofollow noopener noreferrer" href="https://stripe.com/zh-us/legal/restricted-businesses" target="_blank">受限业务列表</a>
</li>
</ul>
<p><strong>💡</strong> <strong>注意：</strong>公司注册地位于中国大陆的商家不可使用Shopify Payments作为支付方式，商家可以使用第三方支付提供商来处理支付。具体可查阅<a href="/zh/payment-gateways" target="_blank">Shopify支付网关页面</a>，了解可用的支付选项和提供商。</p>
<h4>情趣用品商店的应用和工具</h4>
<p>Shopify可以与多个应用集成，不仅可以增强客户的体验，还能根据需求定制网站。此外，Shopify还提供了一系列<a href="/zh/tools" target="_blank">免费工具</a>，助力业务的启动和发展。</p>
<p>在线销售情趣用品的商家可以考虑安装以下应用：</p>
<ul>
<li>
<strong>客户忠诚度。</strong>吸引新客户越来越难，商家应更加重视现有客户。<a href="https://apps.shopify.com/gift-card-loyalty-program?locale=zh-CN" target="_blank">Rise.ai Gift Cards &amp; Loyalty</a>等客户忠诚度应用可以用于奖励客户，留住最重要的支持者。</li>
<li>
<strong>常见问题</strong>。<a href="https://apps.shopify.com/faqs-plus?locale=zh-CN" target="_blank">HelpLab FAQ Page</a>能快速地在Shopify商店中创建一个简单的常见问题页面。</li>
<li>
<strong>条款和条件。</strong>添加“<a href="https://apps.shopify.com/terms-and-conditions-checkbox?locale=zh-CN" target="_blank">条款和条件</a>”复选框，确保客户在购买前了解商店的政策。</li>
<li>
<strong>视频制作。</strong>使用<a href="https://apps.shopify.com/vimeo_product_video_maker?locale=zh-CN" target="_blank">Vimeo Create</a>等免费的<a href="/zh/blog/best-free-video-editing-software" target="_blank">视频制作工具</a>可以制作出专业的视频广告和教育内容。</li>
<li>
<strong>隐私政策。</strong>使用Shopify的<a href="/zh/tools/policy-generator" target="_blank">免费政策生成器来创建隐私政策</a>。</li>
<li>
<strong>年龄验证。</strong><a href="https://apps.shopify.com/age-verification-check?locale=zh-CN" target="_blank">绿巨人年龄验证</a>或<a href="https://apps.shopify.com/real-id?locale=zh-CN" target="_blank">Real ID</a>等年龄验证应用可以触发年龄验证，让浏览者知道网站包含成人内容。</li>
<li>
<strong>询问和定制尺码指南。</strong>使用支持询问和定制尺码指南的应用可以创建<a href="https://apps.shopify.com/search?q=personalized%20shopping%20experience&amp;locale=zh-CN" target="_blank">个性化的购物体验</a>。</li>
</ul>
<h3 id="10">5. 投资性教育</h3>
<p>对于情趣用品公司来说，教育至关重要，既能确保客户做出明智的购买决策，又能保护客户和自己的企业免受伤害。梅什说：‘我们销售的产品非常私密，与身体密切相关，我想帮助人们做出选择，确保他们能够有良好体验。”</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>内容创作不仅是一项有趣的挑战，也是我们的品牌实现教育使命的一种方式。</p>
<cite>Emojibator联合创始人乔·维拉</cite>
</blockquote>
<p>教育信息可以出现在产品页面、常见问题页面和产品包装上，也可以成为品牌内容策略的一部分。内容丰富的性健康信息可以将品牌打造为一个值得信赖的专家，增强客户购买信心，从而有利于促成交易。</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator.jpg?v=1739934579" alt="Emojibator的“快感大学”页面" loading="lazy">
<figcaption>Emojibator的“快感大学”是品牌的博客和情趣用品的教育资源库。注：为了方便理解，已将原网站显示的英文翻译为中文。</figcaption>
</figure>
</div>
<p>Emojibator每年都会发起为期一个月的宣传活动，将教育内容提升到了一个新的水平。乔说：“在五月，我们‘自慰月’网站的访问量几乎是店铺网站的两倍。内容是我们品牌实现教育使命的一种方式。”</p>
<h3 id="11">6. 增加销售渠道</h3>
<p>在线推广情趣用品业务面临着各种挑战和限制（稍后会讨论这个问题），因此，为了能够覆盖广泛的受众，许多品牌都增加了销售渠道。</p>
<p>商家可以考虑以下渠道：</p>
<ul>
<li>
<strong>音乐节、手工艺品市场和其他活动。</strong>情趣用品店创始人<a rel="nofollow noopener noreferrer" href="https://www.thewhiteunicorn.com/" target="_blank">艾米·独角兽</a>（Amy Unicorn）表示，变装秀等活动是其业务的重要组成部分。音乐节、手工艺品市场或其他活动也可能是不错的选择，但具体取决于产品性质。</li>
<li>
<strong>贸易展或消费者展会。</strong>正式的贸易展或消费者展会也可以吸引批发买家和客户来了解品牌。</li>
<li>
<strong>批发给成熟的零售商。</strong>将产品批发给成熟的零售商可以扩大业务范围。乔表示，Emojibator有70%的业务来自批发。</li>
<li>
<strong>实体零售店。</strong>发展在线情趣用品业务的下一阶段可能是开设实体零售店。实体店可以从路过的客流量和本地商户列表中获益。你可以先开设一家快闪店来体验实体店的销售。</li>
<li>
<strong>第三方在线商城。</strong><a href="/zh/blog/sell-on-amazon" target="_blank">亚马逊</a>或<a href="/zh/blog/products-to-sell-on-etsy" target="_blank">Etsy</a>等在线商城是另一种选择。请定期查阅这些平台的服务条款，确保你的产品可以在平台上销售。例如，在2024年夏季，Etsy 更新了其关于成人内容的政策，对在平台上销售成人产品的类型实施了严格限制。</li>
</ul>
<p>“提高品牌和产品的知名度是最大的挑战，”乔说，“这就是为什么我们要专注于批发这一销售渠道。我们很幸运，在全球范围内找到了值得信赖且具备资质的合作伙伴。”</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">Shopify：打通所有销售渠道，实现统一管理</p>
<p>无论是在多个电商平台销售产品，吸引众多新客户，还是想将产品目录无缝对接到主流的在线商城，Shopify都能满足你的需求。Shopify提供一站式的产品、库存和发货管理，助你轻松把握每一个新的销售机遇。</p>
<a class="marketing-button marketing-button--small" href="https://help.shopify.com/zh-CN/manual/online-sales-channels/marketplace-connect" target="_blank">了解Shopify多渠道销售</a>
</div>
<h3 id="12">7. 熟悉安全和隐私做法</h3>
<div style="text-align: center;">
<figure><img alt="一只手握着Emojibator的茄子状情趣用品" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_2ce4cc0a-1b0e-4d1a-b25b-04c87a95cc8e.jpg?v=1739934646" style="float: none;" loading="lazy">
<figcaption><em>Emojibator</em></figcaption>
</figure>
</div>
<p>由于产品的私密性，情趣用品行业面临着独特的挑战。因此，需要花费时间做足准备功夫。</p>
<h4>产品安全和测试</h4>
<p>本文数次提到，在销售情趣用品时，安全是一个需要关注的问题。你所在地区可能有相应的规章制度来规范此类业务，因此，开展业务前请做好调研。</p>
<p>“我个人不会给出产品的使用说明，因为我不是性教育工作者，”梅什说，“我最好的做法，是在我们的产品上附上免责声明，并鼓励大家在购买前做好研究。”</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>社群成员之间彼此照应，也会帮助大家识别危险的店铺。你一定不想被列入黑名单中。</p>
<cite>Strange Bedfellas创始人梅什·奥格尔斯比-坎宁安</cite>
</blockquote>
<p>免责声明、常见问题、产品演示视频和适当的标签都有助于确保客户可以安全地使用产品。在生产阶段，与制造商密切合作，确保他们遵守了严格的安全标准，其他业务合作伙伴也应如此。</p>
<p>此外，作为一项额外的预防措施，你还可以咨询律师，确保业务符合所有关于安全和标签的法律要求。用产品责任保险来保护你的企业也是一个不错的方法。</p>
<h4>客户隐私</h4>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_f3781f51-a0e7-4c5c-a767-116a798b8a10.jpg?v=1739934736" alt="一只开着的白色包装盒" loading="lazy">
<figcaption><em>Unsplash</em></figcaption>
</figure>
</div>
<p>尽管现在是一个对性观念更加自由和开放的时代，但人们仍会出于很多原因，希望自己购买情趣用品的行为可以保持私密。“我们的很多客户和家人或朋友住在一起。家人或朋友可能不喜欢他们购买的东西，可能会因此而对他们非常反感。”梅什说。</p>
<p>因此，Strange Bedfellas使用普通纸箱发货，并在退货标签上使用普通的有限责任公司（LLC）的名称。同样地，克里斯汀说，由于“社会现实”，品牌名称不会出现在运输包装或信用卡账单上。</p>
<p>隐私还涉及到从客户那里收集的信息。目前，已有许多法律规定了如何使用这些信息，但情趣用品公司可能需要明确说明公司处理数据的方式。“我们不会与不需要个人数据的第三方共享任何个人数据，”乔说，“如果有人要求删除他们的数据，我们会确保将其数据从我们所有的系统中彻底删除。”</p>
<h3 id="13">8. 推广产品</h3>
<div style="text-align: center;">
<figure><img alt="情趣用品销售-蓝色振动器" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-blue-vibrators_1024x1024_53461225-a201-4b49-9d94-168ea6420c21.jpg?v=1739934813" style="float: none;" loading="lazy">
<figcaption><em>Emojibator</em></figcaption>
</figure>
</div>
<p>性很吸引人，但销售情趣用品就有点棘手了。营销与性有关的产品是业内企业主最常遇到的一个挑战。要向目标受众推广情趣用品，第一步是找准受众所在地，然而，这些地方有时可能会对情趣用品企业设定一些限制。</p>
<p>“最有效的付费广告网络已经完全禁止或严重限制了与成人用品有关的任何产品，”乔说。从2018年开始，Instagram进一步收紧了限制，影响了业内企业自然内容的传播。</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意，</p>
<cite>Clone-A-Willy的市场和品牌协调员维多利亚·内尔索普（Victoria Nelthropp）说。</cite>
</blockquote>
<p>然而，在Instagram这类饱和且成熟的平台上，想要用<a href="/zh/blog/organic-marketing" target="_blank">自然营销</a>取得成效很难，对任何类型的企业都是如此。</p>
<p>对情趣用品品牌而言，社交媒体仍然是一个有价值的工具。梅什将社交媒体用作另一个<a href="/zh/blog/customer-service" target="_blank">客户服务</a>的渠道，而乔说，Emojibator已经在社交媒体上进行了一些成功的品牌社群建设。</p>
<p>审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意</p>
<p>Clone-A-Willy的市场及品牌协调员维多利亚·内尔索普（ Victoria Nelthropp）</p>
<p>虽然付费广告和社交媒体广告对情趣用品品牌限制颇多，但有创意的商家仍能找到发展业务的方法：</p>
<ul>
<li>
<a href="/zh/blog/influencer-marketing-campaigns" target="_blank"><strong>网红营销</strong></a><strong>。</strong>联系那些能吸引你的理想客户、对性持正面开放态度的网红。即使是新品牌也可以与那些收费较低的新兴网红合作。</li>
<li>
<strong>联盟网络。</strong>建立由其他网站、博客、<a href="/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store" target="_blank">联盟营销人员</a>和广告商组成的网络，若有成交，这些推广主体将对成交的销售收取一小部分费用。</li>
<li>
<strong>公关和媒体宣传。</strong>“我们团队里有一位公关专员，负责让我们的品牌故事保持在新闻周期中。我们的目标是创造出惊艳且值得人们去讨论的产品，这是我们推出品牌的第一天起就坚持的策略，”乔说。</li>
<li>
<a href="/zh/blog/email-marketing-metrics" target="_blank"><strong>电子邮件</strong></a><strong>和短信营销</strong>。在推出产品前先建立电子邮件列表，把人们吸引到一个简单的<a href="/zh/blog/coming-soon-page" target="_blank">“即将推出（Coming Soon）”页面</a>，为品牌营造氛围和打造社群。提前搜集电子邮件，为在产品推出前就注册了的用户提供优惠或优先访问权。</li>
<li>
<strong>内容和</strong><a href="/zh/blog/seo-checklist-online-store" target="_blank"><strong>SEO</strong></a>。经过优化的网站内容不仅可以建立信任和帮助客户，还能借助相关的关键词搜索将流量吸引到网站上。</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">利用Shopify Collabs寻找网红，刺激销售</p>
<p>借助Shopify Collabs，你就能轻松地与创作者合作、推广产品、触达新客、增长销售以及追踪联盟营销活动的效果，所有工作均可在Shopify后台完成。</p>
<a class="marketing-button marketing-button--small" href="https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup" target="_blank">了解Shopify Collabs</a>
</div>
<h3 id="14">9. 将客户满意度放在首位</h3>
<div style="text-align: center;"><figure>
    <img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_e076075c-0c3c-4330-96f7-2aad3b14f204.jpg?v=1739934870" alt="Emojibator的常见问题页面" loading="lazy">
    <figcaption>Emojibator的常见问题页面包含了客户在购买前需要了解的一切信息。（注：为了方便理解，已将原网站显示的英文翻译为中文。）</figcaption>
</figure></div>
<p>“我其实很喜欢客户在购买商品前问一些详细的问题，”梅什说，她发现，这样的交流有助于她为客户推荐最适合的产品。但偶尔，她会发现，另一个品牌可能更能满足客户的需求。“我在这个行业里有很多值得信赖的同行，如果我认为他们的产品更适合客户，我会毫不犹豫地把这些品牌推荐给客户。”</p>
<p>由于情趣用品的性质，退换货往往不太现实。因此，<a href="/zh/blog/customer-service" target="_blank">客户服务</a>在任何阶段都很重要，可以预防客户产生不满情绪。</p>
<p>“我们有一个详尽的政策页面，产品页面、信息页面以及发送的电子邮件等很多网站的页面或营销页面都会链接到这个页面来，”梅什说，“我们必须不断地强调这些政策！”</p>
<p>在某些情况下，你可能要接受已开封产品的退货，例如，产品存在制造缺陷。如果你是转售商，你所销售的产品可能会有保修期，你可以将这些客户服务问题转给制造商。</p>
<p>Emojibator为所有的产品提供一年的保修服务。该公司将客户支持放在首位，确保任何保修索赔都能得到妥善处理。“我们知道，每个人的情趣用品体验都是独一无二的，”克里斯汀说，“所以，我们以最大的尊重、耐心和善意对待每一位客户。”</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">利用Shopify Inbox构建坚实的客户关系</p>
<p>Shopify Inbox可以自动回复客户的询问，而且还能整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内。无论身处何处，都能及时便捷地回应客户。</p>
<a class="marketing-button marketing-button--small" href="/zh/inbox" target="_blank">了解Shopify Inbox</a>
</div>
<h2 id="3">开展情趣用品销售业务需要多少成本？</h2>
<p>有什么话题几乎和性一样禁忌？那就是，钱！（尽管两者都不应该如此。）<a href="/zh/blog/cost-to-start-business" target="_blank">开设一家在线销售情趣用品的企业所需的成本</a>差异很大，取决于企业的运营模式。</p>
<p>如果决定成为<a href="/zh/blog/reseller-business" target="_blank">经销商</a>，那么，大部分启动成本将用于购买库存、租赁储存空间和搭建网上商店。即使大部分工作都亲力亲为，并且尽可能使用免费的品牌设计工具，启动业务仍需要几千美元（注：美元兑换人民币的汇率约为1:7）。</p>
<p>如果要自己手工制作，启动成本可能会比较低，因为你不用生产积压的库存，只要按需生产即可。然而，根据制作生产流程，设备和材料仍需耗费数百美元或数千美元。此外，你前期还需要购买品牌包装，这些材料的采购也需要支付一个最低成本。</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>“如果你正在设计一款新颖的产品，这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”</p>
<cite>Emojibator联合创始人乔·维拉</cite>
</blockquote>
<p>如果要委托制造商生产，则需要考虑最低起订量。生产合作伙伴可能会要求你采购数百个产品，才能把你的成本保持在一个比较合理的范围内。产品开发的过程也可能需要较高的成本。“如果你正在设计一款新颖的产品，”乔说，“这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”</p>
<p><a href="/zh/blog/how-to-start-a-business" target="_blank">启动业务</a>最经济的方式是做<a href="/zh/blog/is-dropshipping-worth-it" target="_blank">代发货</a>。这种模式也存在弊端，因为你对产品的生产和运输几乎没有任何控制权。但是，你可以只用几百美元来启动业务：搭建一个基础网站，并购买其他在线工具。</p>
<p>💡 <strong>更多阅读：</strong><a href="/zh/blog/what-is-dropshipping" target="_blank">代发货是什么，如何运作代发货？</a></p>
<h3>产品定价</h3>
<p>情趣用品的<a href="/zh/blog/pricing-strategies" target="_blank">定价</a>与其他消费品类似，需要在实现预期利润和客户愿意支付的零售价格之间找到平衡。你可以使用标准的定价策略来计算固定成本和可变成本，并加上利润。然后，将你的定价与竞争对手进行比较，看你的定价是否大致在预期的零售价格范围内。你可以使用<a href="/zh/tools/profit-margin-calculator" target="_blank">Shopify的利润计算器</a>来免费计算产品的利润。</p>
<h2 id="4">开启线上的情趣用品销售业务</h2>
<p>利用上文提到的工具，就可以开启情趣用品的线上销售业务。那些热衷于性教育、赋权或支持被传统性内容和产品边缘化群体的人，可能会发现在情趣用品行业创业是个很有成就感的事情。随着人们对情趣用品需求的增加，这个行业仍可为新进者提供机会。</p>
<p>尽管存在挑战，但只要有志于进入这个行业，在解决创造性的问题时有耐心，任何人都可以销售情趣用品，并建立起起一份有价值感的事业。“我真的很喜欢这份工作！”梅什说，“我没想到，制作假阳具能让我如此有成就感。”</p>
<p>品牌越是为开放讨论性话题创造空间，集体的努力就越能推动政策的变革。互联网的发展预示着，创作者将拥有更多自由创作和表达的空间，这样的前景令人期待。</p>
<p><em>封面图：Chris Gash</em></p>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/sell-sexy-underwear-online">疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马</a></li><li class="mt-2"><a href="/zh/blog/landing-page-design">落地页设计入门：如何打造更好的高转化页面</a></li><li class="mt-2"><a href="/zh/blog/best-ecommerce-sites">电子商务网站设计：27 个最佳在线商店示例（及其优点）</a></li><li class="mt-2"><a href="/zh/blog/google-seo">如何在谷歌优化你的 Shopify 网站? Google SEO 详细教程（上）</a></li><li class="mt-2"><a href="/zh/blog/paypal">跨境电商收款解决方案：PayPal 助力打通全球支付渠道</a></li><li class="mt-2"><a href="/zh/blog/make-merch-tiktok">TikTok 卖货指南：如何根据平台特性制作并销售周边产品</a></li><li class="mt-2"><a href="/zh/blog/facebook-ads">简单实用的 Facebook 广告新手指南</a></li><li class="mt-2"><a href="/zh/blog/print-on-demand-books">按需打印图书：10 大最佳服务商推荐</a></li><li class="mt-2"><a href="/zh/blog/post-pandemic-trends">后疫情时代下的十大热门消费趋势分析</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2 id="5">情趣用品销售——常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何在线销售情趣用品？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<ol>
<li>
寻找创意和市场 </li>
<li>
打造品牌 </li>
<li>
选择业务模式：手工制作、生产或转售 </li>
<li>
创建销售网站 </li>
<li>
投资性教育 </li>
<li>
增加销售渠道 </li>
<li>
熟悉安全和隐私做法 </li>
<li>
推广产品 </li>
<li>
将客户满意度放在首位 </li>
</ol> </div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">情趣用品销售的渠道有哪些？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>情趣用品可通过多种渠道销售，比如实体零售商店、线上商城（如亚马逊）或自己搭建的情趣用品销售网站。有了自己的销售网站，就能更好地掌控品牌，并拥有自己的客户群体。在线销售情趣用品前，请务必查阅每个平台和支付网关的规则，确保这些平台和网关支持这类产品的销售。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何在线上推广情趣用品？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>情趣用品的在线销售离不开产品推广。然而，有的社交媒体和广告平台对情趣用品实施了内容限制，在线推广情趣用品可能会比较困难。因此，需要在社交媒体帖子中展现创意，避免内容被标记，同时要制定有效的自然营销策略。建立电子邮件列表是一个好方法，这样，你就可以联系到选择接受成人内容的客户。除此之外还有别的方法，例如，让你的产品在情趣用品测评网站上亮相，或聘请公关专家来助力推广。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">销售什么类型的情趣用品比较好？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>在开设情趣用品线上店铺之前，需要明确目标市场，以及打算销售的产品类型。如果想要在情趣用品市场中脱颖而出，就需要专注于一个特定的小众市场，或者是未得到充分服务的客户群体。振动器、情趣服饰、按摩油和性健康产品等，均属于广受欢迎的情趣用品。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">情趣用品销售有哪些模式？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>销售情趣用品与销售其他消费品类似，可以选择的商业模式有很多，具体选择哪一种，取决于你想如何参与其中。你可以自己手工制作情趣用品，也可以找工厂生产，或者是转售现有产品，每一种模式都有其自身的挑战和优势。</p>
</div>
</div>
</div>
</div>
</div>
<p>编译：Olivia Huang</p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>SS</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月14日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">分享文章</div><ul id=":R5ed4ll5:" class="flex gap-4 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/sell-sex-toys"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div 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class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/sell-sex-toys?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/vender-productos-eroticos?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/sell-sex-toys?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span 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data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed 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class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/sell-sex-toys?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/sell-sex-toys?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/sell-sex-toys?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex 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data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/sell-sex-toys?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/sell-sex-toys?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline 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href="/uk/blog/sell-sex-toys?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/blog/seksspeeltjes-verkopen?country=nl&amp;lang=nl" data-component-name="region-nl-language-nl">Nederlands</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/sell-sex-toys?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2014\":1989,\"_127\":2015,\"_2016\":2017,\"_2018\":2019,\"_2033\":494,\"_2034\":2035,\"_2718\":1977,\"_2719\":2720,\"_2736\":2737,\"_2794\":2795,\"_2841\":2842,\"_387\":2843,\"_2844\":2843,\"_2845\":895,\"_2846\":955,\"_2847\":2848,\"_2849\":2850,\"_2851\":955,\"_2852\":955,\"_1743\":1744,\"_2853\":2854,\"_2855\":-7,\"_2856\":2857,\"_3112\":3113,\"_1969\":3114,\"_3115\":1953,\"_3116\":3117,\"_5020\":-7,\"_1007\":5021},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_167\":1968,\"_1969\":1970,\"_342\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_127\":1987,\"_1988\":1989,\"_1990\":1989,\"_1991\":1992,\"_1994\":1995,\"_2008\":1977,\"_2009\":1979,\"_2010\":955,\"_2011\":2012,\"_2013\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_22\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/557784956950\",\"handle\",\"sell-sex-toys\",\"情趣用品销售完整指南：如何在线销售情趣用品\",\"publishedAt\",\"2025-02-14T09:30:00Z\",\"image\",{\"_1959\":1976,\"_387\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/SHOPIFY-TOYS-FINAL_b8db7530-086f-4c67-a779-fa8b0b39faa2.jpg?v=1739935014\",\"altText\",\"店标写着英文“我们正在营业”\",\"width\",1848,\"height\",969,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e尽管情趣用品听起来可能有些敏感或禁忌，但据调查，\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://bedbible.com/state-of-sex-toys-industry-statistics/\\\" target=\\\"_blank\\\"\u003e高达78%的美国人\u003c/a\u003e表示，他们至少拥有一件情趣用品。从全球范围来看，2024年，情趣用品市场的规模为\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://straitsresearch.com/report/sex-toys-market\\\" target=\\\"_blank\\\"\u003e373.5亿美元\u003c/a\u003e（约2614.5亿元人民币），预计2025年至2033年，该市场将以年均增长率（CAGR）9.4%的速度增长。因此，越来越多的商家加入了情趣用品销售的行列，以满足客户日益多样化的需求。\u003c/p\u003e\\n\u003cp\u003e尽管这个行业仍面临着挑战，但随着人们态度的转变和性积极运动的发展，想要在线销售情趣用品的商家将会拥有更大的发展空间。\u003c/p\u003e\\n\u003cp\u003e接下来，本文将深入探讨情趣用品行业，介绍在线销售情趣用品的技巧和方法，分享来自业内专家的建议及其实践经验，为商家开启线上情趣用品销售业务提供指导。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e情趣用品行业的现状\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e如何在线销售情趣用品？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e开展情趣用品销售业务需要多少成本？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e情趣用品销售——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e情趣用品行业的现状\u003c/h2\u003e\\n\u003cp\u003e20世纪90年代，情趣用品的交易几乎都在商业街中窗户被遮挡的小店里进行，人们把购买的产品藏在纸袋里带走。\u003c/p\u003e\\n\u003cp\u003e然而，仅在过去的几十年里，对身体和性持积极态度的观念使成人品牌从边缘地位提升到了备受推崇的地位。这一转变恰逢互联网和电子商务的普及。小众群体找到了彼此，任何人都可以在线上销售情趣用品，而消费者可以在家中私密地购物。\u003c/p\u003e\\n\u003cp\u003e然而，情趣用品的销售就像任何涉及政治的话题一样，挑战重重。由于行业性质，创始人需要更加严谨地保护客户的隐私。技术让卖家接触买家变得更容易，但技术也往往是给情趣用品商带来冲突和争议的根源。由于金融机构和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003e社交媒体平台\u003c/a\u003e的限制，销售成人用品的商家不得不寻找创造性的解决方案。\u003c/p\u003e\\n\u003cp\u003e然而，只要你有合适的工具和独特的产品创意，并进行充分研究，即使是初学者，也有可能打造出一个成功的在线情趣用品品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何在线销售情趣用品？\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e寻找创意和市场\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e打造品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e选择业务模式：手工制作、生产或转售\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e创建销售网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e投资性教育\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e增加销售渠道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e熟悉安全和隐私做法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e推广产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e将客户满意度放在首位\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e在线上销售情趣用品是个有利可图的生意，但也会面临着独特的挑战，商家需要创造性地应对和解决。寻求专家的帮助是个不错的办法。接下来，本文将结合Emojibator、Strange Bedfellas、Clone-A-Willy和Little Jane等品牌背后的专家智慧，带你了解制作情趣用品、打造品牌以及应对审查的方法和步骤。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e1. 寻找创意和市场\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"一只手把一个情趣用品放在另一只手掌心\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-vibrator_289d6683-e5d6-493e-86fa-bf9a8e3b7d11.jpg?v=1739933700\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://unsplash.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e开启情趣用品销售的第一步，是确定市场或产品。想要进军情趣用品的哪个细分市场？或者，想要开辟出新的市场？无论做何决定，都必须以市场调研为基础。” \u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://emojibator.com/\\\" target=\\\"_blank\\\"\u003eEmojibator\u003c/a\u003e的联合创始人克里斯汀·弗雷茨（Kristin Fretz）说：“在使用资金和资源把某个想法付诸实践之前，要确保产品拥有足够的市场。” \u003c/p\u003e\\n\u003cp\u003e因此，考虑问题时，可以从以下几个方面出发：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 目标受众\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e特定群体和社群（如\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://baike.baidu.com/item/lgbtq/59138142?fr=aladdin\\\" target=\\\"_blank\\\"\u003eLGBTQ+\u003c/a\u003e）\u003c/li\u003e\\n\u003cli\u003e特定情趣（如\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://baike.baidu.com/item/BDSM/5612130?fr=aladdin\\\" target=\\\"_blank\\\"\u003eBDSM\u003c/a\u003e）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 产品类型\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e振动器、按摩器、自慰器、假阳具和其他成人情趣用品\u003c/li\u003e\\n\u003cli\u003e内衣、服装和成人角色扮演服\u003c/li\u003e\\n\u003cli\u003e配套产品和配件（如润滑油、避孕套、周边产品）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍑 趋势和主题\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e新颖和幻想型产品（如独角兽主题的假阳具）\u003c/li\u003e\\n\u003cli\u003e创新情趣科技（如AR、智能情趣用品和可充电产品）\u003c/li\u003e\\n\u003cli\u003e新兴趋势（如远程情趣用品）\u003c/li\u003e\\n\u003cli\u003e性健康、卫生保健和自我护理\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e如果你的产品或服务与竞争对手的差别很大，产品或服务的推广就更容易吸引人的注意。\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人克里斯汀·弗雷茨\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003eEmojibator在女性性赋权运动与茄子表情符号的流行之间找到了商机，并实现了盈利。这个想法不仅在情趣用品市场上独树一帜，而且还具有文化相关性。\u003c/p\u003e\\n\u003cp\u003e“关注行业中的新兴趋势也很重要，”Little Jane的创始人莎拉·斯塔基（Sarah Starkey）说，该品牌关注自我护理和女性性健康。“自我护理和健康保健行业的品牌正在开拓新市场，”莎拉说，“如今，人们在这方面的羞耻感减少了，也不再像以前那么拘谨。”\u003c/p\u003e\\n\u003ch4\u003e明确客户\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450.jpg?v=1739933776\\\" alt=\\\"Strange Bedfellas创始人梅什·奥格尔斯比-坎宁安\\\"\u003e\\n\u003cfigcaption\u003e梅什·奥格尔斯比-坎宁安（Meesh Oglesby-Cunningham）在社群的帮助下，创立了Strange Bedfellas。\u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在逐步明确产品定位的同时，也要寻找目标受众并评\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e估市场需求\u003c/a\u003e。“我们很幸运，”\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://strangebedfellas.com/\\\" target=\\\"_blank\\\"\u003eStrange Bedfellas\u003c/a\u003e的创始人梅什·奥格尔斯比-坎宁安说，“因为我们已经建立了一个以幻想型情趣用品收藏为核心的强大社群。”\u003c/p\u003e\\n\u003cp\u003e梅什还知道，幻想型情趣用品社群成员主要是LGBTQ+群体，自品牌成立以来，她一直从该群体中获得指导。“我们很幸运，有人愿意告诉我们，该如何利用设计来吸引更广泛的受众，”她说，“自从创办这家公司以来，我学到了很多关于包容性语言和产品设计的知识。”\u003c/p\u003e\\n\u003cp\u003eStrange Bedfellas的定位的是某个细分市场，而Emojibator推出的情趣用品产品更具普适性，乔（Joe）将其广泛的客户群描述为“初次购买情趣用品的人、家长、买礼物的人、情趣用品收藏发烧友、性别不符合传统规范的人、极度痴迷于表情符号的人，以及经历性创伤后重新发现乐趣的人”。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e2. 打造品牌\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator创始人克里斯汀·弗雷茨和乔·维拉将情趣用品抛向空中\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_4f5fc53d-0a38-446a-a20c-819f51a0bb23.jpg?v=1739933834\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e克里斯汀·弗雷茨（Kristin Fretz）和乔·维拉（Joe Vela）在全职工作的同时推出了 Emojibator。\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e品牌联合创始人乔·维拉在想出茄子形状的振动器创意后，便与克里斯汀携手，于2016年推出了Emojibator。他们二人着手打造的这个情趣用品品牌“平易近人，且能引起共鸣”——克里斯汀表示，人们通常都不会用这些形容词来描述情趣用品公司。\u003c/p\u003e\\n\u003cp\u003eEmojibator的成功得益于推出品牌的恰当时机，当时的表情符号热潮正盛。此外，创始人用幽默、可分享的内容来定位品牌，这个决策也发挥了重要作用。\u003c/p\u003e\\n\u003cp\u003e打造品牌是所有公司发展业务的重要阶段。除了拥有创新的产品外，品牌在影响客户购买方面发挥着关键的作用。品牌应该致力于讲述故事，与目标受众建立联系，并拥有明确的使命。在销售情趣用品时，品牌是建立信任的工具。\u003c/p\u003e\\n\u003ch4\u003e打造情趣用品品牌\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-clone_a_willy.jpg?v=1739933891\\\" alt=\\\"Clone-A-Willy产品陈列\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmpire Labs / Clone-A-Willy\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://cloneawilly.com/\\\" target=\\\"_blank\\\"\u003eClone-A-Willy\u003c/a\u003e是一个面向消费者的品牌，提供模具套件，客户可以用来制作安全的仿生殖器情趣用品。Clone-A-Willy的母公司原本在医疗和电影行业内小有名气，提供不同用途的假肢。公司将其技术从B2B转型为直接面向消费者（DTC），打造出了一个更加贴近消费者的品牌。\u003c/p\u003e\\n\u003cp\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e打造自己的品牌\u003c/a\u003e时，需要确定目标市场，并讲述品牌故事。在这一阶段，还需要问自己几个问题。这些问题的答案将为业务发展中的每一个决策提供行动指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e问问自己：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e我的立场是什么？\u003c/li\u003e\\n\u003cli\u003e我的品牌或产品能给市场和客户带来什么价值？我的价值主张是什么？\u003c/li\u003e\\n\u003cli\u003e我的品牌传播的声音和语气是什么样的？我们是信息丰富且专业的？还是大胆有趣的？\u003c/li\u003e\\n\u003cli\u003e我的品牌价值观是什么？\u003c/li\u003e\\n\u003cli\u003e我的业务目标是什么？\u003c/li\u003e\\n\u003cli\u003e五年、十年、二十年后，我希望看到品牌处于什么样的位置？\u003c/li\u003e\\n\u003cli\u003e我的个人故事对品牌来说重要吗？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e一套有效的品牌指南涵盖了业务的各个方面，从你与谁合作，到你的新闻资料中包含什么。这套指南可以帮助你扩大情趣用品业务的规模，还能在你聘请新员工或外包某些业务时，保持一致的品牌调性。\u003c/p\u003e\\n\u003ch4\u003e为情趣用品业务塑造品牌形象\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator产品包装，上有香蕉形状的图案\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-1.jpg?v=1739933956\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e完成上述品牌塑造练习之后，品牌就成了这些努力成果最生动、直观的展现。\u003c/p\u003e\\n\u003cp\u003e在这个阶段当中，需要确定品牌标志、颜色方案和创意方向等要素，还要选择品牌名称、口号和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/domains\\\" target=\\\"_blank\\\"\u003e域名\u003c/a\u003e。品牌指南可以在\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/best-website-builders\\\" target=\\\"_blank\\\"\u003e搭建网站\u003c/a\u003e、设计产品和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/product-packaging-design\\\" target=\\\"_blank\\\"\u003e包装\u003c/a\u003e以及开发营销内容时指明方向。\u003c/p\u003e\\n\u003cp\u003e你可以使用免费的工具来自己完成上述工作，例如，\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.canva.com/zh_cn/\\\" target=\\\"_blank\\\"\u003eCanva可画\u003c/a\u003e，\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://hatchful.shopify.com/zh-CN\\\" target=\\\"_blank\\\"\u003eShopify的logo制作器\u003c/a\u003e和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e公司名字生成器工具\u003c/a\u003e等。或者，你也可以聘请一位设计专家，把你的愿景落地为现实。\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" target=\\\"_blank\\\"\u003eShopify合作伙伴\u003c/a\u003e目录里有经过Shopify认证的专家，擅长为电子商务企业打造品牌。\u003c/p\u003e\\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌塑造：重要性及方法\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e3. 选择业务模式：手工制作、生产或转售\u003c/h3\u003e\\n\u003cp\u003e销售情趣用品的公司，与其他众多销售各类消费品的公司相似，根据公司对业务参与程度的不同，可以选择的商业模式有很多。手工制作情趣用品，将产品交给他人\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e生产\u003c/a\u003e，或者\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e转售\u003c/a\u003e现有产品，都是可行的选择，每种选择都有其自身的挑战和优势。\u003c/p\u003e\\n\u003ch4\u003e手工制作情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas.jpg?v=1739934011\\\" alt=\\\"Strange Bedfellas的产品陈列\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e梅什和她的团队在自己的工厂里手工设计和制作硅胶情趣用品。当梅什从二维插画转向三维情趣用品时，她发现，网上很容易就能找到制作和销售情趣用品的相关信息，而且美国在这方面的监管并不严格。因此，她必须格外谨慎，确保生产流程和材料的安全性。\u003c/p\u003e\\n\u003cp\u003e“如果愿意花时间来找，网上还是有很多教程和信息的，”梅什说，“此外，还有一个庞大的收藏者社群，收藏者们在社群里讨论这类事情，在我刚开始走这条路时，他们是我信息的重要来源。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e全面控制业务\u003c/li\u003e\\n\u003cli\u003e满足手工生产者和创意人士的需求\u003c/li\u003e\\n\u003cli\u003e独一无二的产品，在别处无法买到\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e需要花费时间和精力来学习\u003c/li\u003e\\n\u003cli\u003e有责任让产品达到安全标准，并进行产品测试\u003c/li\u003e\\n\u003cli\u003e扩大规模比较困难\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e生产情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator产品陈列\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator-2.jpg?v=1739934077\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eEmojibator的产品在美国费城设计，公司则由分布在不同城市的远程团队运营。公司将产品的生产制造业务都外包给位于美国和中国的工厂。这种模式不仅能让创始人和团队能够专注于营销和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/product-development-process\\\" target=\\\"_blank\\\"\u003e产品开发\u003c/a\u003e等核心业务，还可以让品牌迅速扩展并实现全球运营。\u003c/p\u003e\\n\u003cp\u003e寻找制造商，并学会与\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e制造商\u003c/a\u003e合作，是这种商业模式中最难的一点。如果情趣用品生产或使用不当，会造成伤害，因此，把这方面的工作做好很重要。\u003c/p\u003e\\n\u003cp\u003e同时，还要确保所有合作的工厂都具备行业经验，并且能了解和遵守安全标准。你可以与第三方审计员或联络员合作，让他们帮你提出正确的问题，这在存在语言障碍时尤为重要。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Markets，迅速开拓全球市场\u003c/p\u003e\\n\u003cp\u003eShopify Markets帮助商家轻松扩展国际业务，只需一个Shopify商店，就可将产品销往多个国家。所有关键环节，包括商店本地化、产品运输、关税和合规性管理等，均可在商店后台完成。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" rel=\\\"noopener noreferrer\\\" href=\\\"/zh/markets?itcat=coreblog\u0026amp;itterm=shopify-markets-cta\\\" target=\\\"_blank\\\"\u003e了解Shopify Markets\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果能与信誉良好的制造商合作，就可以将资源投入到拓展产品线中。乔和她的团队在给Emojibator的产品系列添加新产品时，都会明确两个问题：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e是否符合品牌使命（为所有性别的客户提供方便、实惠和充满乐趣的愉悦体验）？\u003c/li\u003e\\n\u003cli\u003e是否让人兴奋和惊艳？是否值得报道？\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e“这些因素让我们能够为我们的社群创造出独特的产品和非凡的体验，”乔说。在开发产品时，可以使用品牌指南来制定标准。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e快速扩大规模\u003c/li\u003e\\n\u003cli\u003e与具备经验和符合安全标准的制造商合作很放心\u003c/li\u003e\\n\u003cli\u003e将产品交予他人生产，可以组建一个精简的内部运营团队\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e对制造和质量检验流程的控制较少\u003c/li\u003e\\n\u003cli\u003e应对制造采购与合作关系可能需要一个学习和适应的过程。\u003c/li\u003e\\n\u003cli\u003e对于新创和小型企业来说，最低起订量可能会很高\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e转售情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-little-jane_b03028b0-74bf-4dc6-af0f-a9eab14fe86e.jpg?v=1739934157\\\" alt=\\\"Little Jane产品陈列\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eLittle Jane\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e情趣用品销售最省心的模式是采购并转售现有产品。如果你对产品设计和开发流程不感兴趣，或者希望快速推出品牌，你可以选择这种模式。以下是一些转售产品的方法：\u003c/p\u003e\\n\u003cp\u003e贴标\u003c/p\u003e\\n\u003cp\u003e制造商生产“空白”产品，又名\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e“白标”产品\u003c/a\u003e（这些产品可能是为多个品牌而生产），然后为每个品牌定制标签等元素。你可以销售制造商的现有货品，然后在产品上添加自己品牌的创意元素。\u003c/p\u003e\\n\u003cp\u003e经销\u003c/p\u003e\\n\u003cp\u003e你的品牌可能围绕着某个主题而非某个产品来构建，主要精力放在品牌发展以及挑选符合该主题的现有产品（通过\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/wholesale-ecommerce-websites\\\" target=\\\"_blank\\\"\u003e批发\u003c/a\u003e购买）中。初学者可以利用这种销售方式来快速入门。\u003c/p\u003e\\n\u003cp\u003e你也可以选择成为单一品牌的本地经销商，而该品牌不直接向你所在地区的消费者销售产品。你会批量采购产品并存储于仓库里，然后再发送给消费者。\u003c/p\u003e\\n\u003cp\u003e代发货\u003c/p\u003e\\n\u003cp\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/dropshipping-guide\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e模式与上述模式类似，但不涉及任何库存管理。客户从你的情趣用品在线商店购买产品，然后你的供应商会直接发货给客户。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e更省心（非常适合在初期以副业的形式开展）\u003c/li\u003e\\n\u003cli\u003e能够与信誉良好的成熟品牌合作\u003c/li\u003e\\n\u003cli\u003e采用代发货模式，无需承担库存压力，起步预算较低\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e其他商家可能也会售卖相同的产品，因此，运营重点是营销和品牌建设\u003c/li\u003e\\n\u003cli\u003e受制于其他企业的决策（比如产品停产），或容易出现生产和运输上的延误\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/dropshipping-model\\\" target=\\\"_blank\\\"\u003e代发货模式：跨境电商新手的起步之路\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e4. 创建销售网站\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"The White Unicorn产品陈列\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-the_white_unicorn.jpg?v=1739934232\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eThe White Unicorn\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以使用Shopify等\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/ecommerce-software\\\" target=\\\"_blank\\\"\u003e独立站建站平台\u003c/a\u003e在线情趣用品，但可能会遇到支付处理器和支付网关的问题。接下来，本文将介绍使用Shopify开展情趣用品线上销售的步骤和相关的集成应用，同时给出了选择支付提供商的建议。\u003c/p\u003e\\n\u003ch4\u003e设置、模版和设计\u003c/h4\u003e\\n\u003cp\u003e制定好品牌指南后，就可以开始\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/start-online-store\\\" target=\\\"_blank\\\"\u003e搭建在线商店\u003c/a\u003e（电商网站）销售情趣用品了！搭建网站并非从零开始，你可以把标志、颜色和其他资产插入预设的、可定制的网站\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e模版\u003c/a\u003e中。整个过程非常简单，无需具备设计和编码技能也能轻松完成。\u003c/p\u003e\\n\u003cp\u003e情趣用品在线商店模版推荐：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes/dawn/styles/default\\\" target=\\\"_blank\\\"\u003eDawn (Default)\u003c/a\u003e：免费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes/galleria/styles/boutique\\\" target=\\\"_blank\\\"\u003eGalleria (Boutique)\u003c/a\u003e： 付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes/boost/styles/flourish\\\" target=\\\"_blank\\\"\u003eBoost (Flourish)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes/prestige/styles/vogue\\\" target=\\\"_blank\\\"\u003ePrestige (Vogue)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://themes.shopify.com/themes/pipeline/styles/bright\\\" target=\\\"_blank\\\"\u003ePipeline (Bright)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果你需要对网站做更多的定制，可以在\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" target=\\\"_blank\\\"\u003eShopify合作伙伴目录\u003c/a\u003e中寻找专业人士，让他们帮你调整模版，或为你的品牌搭建独特的网站。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e电商网站设计：25 个最美在线商店示例\u003c/a\u003e\u003c/p\u003e\\n\u003ch4\u003e网站必备页面\u003c/h4\u003e\\n\u003cp\u003e在搭建情趣用品网站时，有几个关键的页面必须包含其中。\u003c/p\u003e\\n\u003ch5\u003e产品系列页面\u003c/h5\u003e\\n\u003cp\u003e如果你有很多产品系列，可以根据产品类型、性取向、癖好，或其他任何有助于客户浏览和选择商品的类别，对产品进行主题分类。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-3.jpg?v=1739934293\\\" alt=\\\"Emojibator产品陈列\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e产品页面\u003c/h5\u003e\\n\u003cp\u003e由于业务和产品性质，产品页面不仅要提供产品描述、图片、价格和\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/buy-button\\\" target=\\\"_blank\\\"\u003e购买按钮\u003c/a\u003e，还需要有更多信息。为了避免页面出现杂乱无章的情况，可以使用一款能够创建标签式信息的应用。此处可以包含的有用信息有：使用说明、安全警告、清洁和保养方法以及保修信息。这些信息有助于增强客户购买信心，从而促进产品的销售。\u003c/p\u003e\\n\u003ch5\u003e常见问题页面\u003c/h5\u003e\\n\u003cp\u003e对于在线上销售情趣用品的商家而言，“常见问题”是一个重要的页面。出于卫生和安全原因，情趣用品无法退回做二次销售。\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e是明确说明退换货政策的地方。你还可以在这个页面中回答关于材料、产品使用和维护、隐私以及运输等方面的问题。\u003c/p\u003e\\n\u003cp\u003e智能振动棒品牌Lioness的常见问题页面条理分明，而且还有搜索功能，方便客户查找信息。（注意：为了方便理解，已将原网站显示的英文翻译为中文。）\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Lioness的问题解答页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Lionness.jpg?v=1739934382\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://lioness.io/\\\" target=\\\"_blank\\\"\u003eLioness\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e“关于我们”页面\u003c/h5\u003e\\n\u003cp\u003e打造品牌时，在\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们（About Us）”页面\u003c/a\u003e可以让品牌故事大放异彩，赢得客户的信任。无论是否以自己和你的个人故事为核心，你都可以提醒客户，品牌背后是真实的人。“关于”页面还可以包含品牌使命、品牌价值、公司历史以及新闻链接等信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas_f2e22b2f-e5a7-4acf-a549-f626589a2b44.jpg?v=1739934443\\\" alt=\\\"Strange Bedfellas的“关于我们”页面\\\"\u003e\\n\u003cfigcaption\u003eStrange Bedfellas的“关于我们（About）”页面使用一致的品牌风格展示了品牌的故事、使命和价值观。(注：为了方便理解，已将原网站显示的英文翻译为中文。)\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e情趣用品品牌的电商拍摄\u003c/h4\u003e\\n\u003cp\u003e由于多数情趣用品公司都采用网上销售的形式，因此，客户无法在购买前亲自触摸、感受或试用产品。正因为如此，产品页面应尽可能地详细，用文案和图片再现实体产品的体验。拍摄产品时，应从多个角度进行拍摄，也要拍摄产品的所有配件（如充电设备）。\u003c/p\u003e\\n\u003cp\u003e产品页面应优先使用清晰而整洁的生活方式图片来突出产品，而生活方式摄影还可以作为网站上的其他位置、社交媒体、广告以及新闻稿的素材。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator的产品图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-emojibator-1_5680096c-c8b5-42ef-8e7c-e985aa0325c0.jpg?v=1739934512\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e精心设计的图片（如上图平铺拍摄的例子）对营销、社交媒体和电商网站的素材中非常有用。\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e摄影是用视觉呈现品牌调性的机会。Emojibator倾向于展现产品幽默的一面，并通过生活方式摄影来增添趣味。“我们决定为新闻稿拍摄一张朋友的猫拿着茄子Emojibator的照片，这个想法极其巧妙，而且非常实用，”克里斯汀说，“网友们也和我们一起开怀大笑。”\u003c/p\u003e\\n\u003cp\u003e同时，还要思考，要使用哪些视频素材用来教育客户，或者作为营销的工具。你可以聘请专业人员拍摄需要反复使用的核心素材，并考虑为\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e等平台自制视频内容。\u003c/p\u003e\\n\u003ch4\u003e选择支付提供商\u003c/h4\u003e\\n\u003cp\u003e梅什将品牌业务迁移至Shopify，而她的产品也符合\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://help.shopify.com/zh-CN/manual/payments/shopify-payments/setting-up-shopify-payments\\\" target=\\\"_blank\\\"\u003eShopify Payments\u003c/a\u003e关于产品的可接受使用政策。然而，她的同行们却面临着不少挑战。安全起见，Strange Bedfellas又找了一家备用的支付提供商。\u003c/p\u003e\\n\u003cp\u003e”如\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.freespeechcoalition.com/banks\\\" target=\\\"_blank\\\"\u003e行业报告\u003c/a\u003e所示，金融机构和经营与性相关的业务的人之间的关系往往比较脆弱。“情趣用品公司面临着不公正的金融歧视，阻碍了我们在市场上的公平竞争，”克里斯汀说。\u003c/p\u003e\\n\u003cp\u003e许多品牌通过使用各种不同的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/payout-methods\\\" target=\\\"_blank\\\"\u003e支付\u003c/a\u003e提供商，已经成功地在Shopify上销售情趣用品。“阅读服务条款，了解哪些可以销售，哪些不可以销售，”Little Jane的创始人萨拉·斯塔奇说。“这种差异不仅是因为支付提供商的不同，即使是同一家支付提供商，其规定也会因不同国家而有所差异。图片中的裸体、卖淫、武器、束缚和潜在的伤害都可能是相关的限制因素。”\u003c/p\u003e\\n\u003cp\u003e🍑 \u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eShopify的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/legal/terms\\\" target=\\\"_blank\\\"\u003e服务条款\u003c/a\u003e和可接受使用政策（AUP），包括有关\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/legal/aup-definitions#RestrictedItems\\\" target=\\\"_blank\\\"\u003e受限物品\u003c/a\u003e的指南\u003c/li\u003e\\n\u003cli\u003ePayPal的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.paypal.cn/portal/acceptable-use\\\" target=\\\"_blank\\\"\u003e合理使用规则\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eStripe的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://stripe.com/zh-us/legal/restricted-businesses\\\" target=\\\"_blank\\\"\u003e受限业务列表\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e \u003cstrong\u003e注意：\u003c/strong\u003e公司注册地位于中国大陆的商家不可使用Shopify Payments作为支付方式，商家可以使用第三方支付提供商来处理支付。具体可查阅\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/payment-gateways\\\" target=\\\"_blank\\\"\u003eShopify支付网关页面\u003c/a\u003e，了解可用的支付选项和提供商。\u003c/p\u003e\\n\u003ch4\u003e情趣用品商店的应用和工具\u003c/h4\u003e\\n\u003cp\u003eShopify可以与多个应用集成，不仅可以增强客户的体验，还能根据需求定制网站。此外，Shopify还提供了一系列\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/tools\\\" target=\\\"_blank\\\"\u003e免费工具\u003c/a\u003e，助力业务的启动和发展。\u003c/p\u003e\\n\u003cp\u003e在线销售情趣用品的商家可以考虑安装以下应用：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e客户忠诚度。\u003c/strong\u003e吸引新客户越来越难，商家应更加重视现有客户。\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/gift-card-loyalty-program?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eRise.ai Gift Cards \u0026amp; Loyalty\u003c/a\u003e等客户忠诚度应用可以用于奖励客户，留住最重要的支持者。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e常见问题\u003c/strong\u003e。\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/faqs-plus?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eHelpLab FAQ Page\u003c/a\u003e能快速地在Shopify商店中创建一个简单的常见问题页面。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e条款和条件。\u003c/strong\u003e添加“\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/terms-and-conditions-checkbox?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e条款和条件\u003c/a\u003e”复选框，确保客户在购买前了解商店的政策。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e视频制作。\u003c/strong\u003e使用\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/vimeo_product_video_maker?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eVimeo Create\u003c/a\u003e等免费的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e视频制作工具\u003c/a\u003e可以制作出专业的视频广告和教育内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e隐私政策。\u003c/strong\u003e使用Shopify的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/tools/policy-generator\\\" target=\\\"_blank\\\"\u003e免费政策生成器来创建隐私政策\u003c/a\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e年龄验证。\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/age-verification-check?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e绿巨人年龄验证\u003c/a\u003e或\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/real-id?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eReal ID\u003c/a\u003e等年龄验证应用可以触发年龄验证，让浏览者知道网站包含成人内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e询问和定制尺码指南。\u003c/strong\u003e使用支持询问和定制尺码指南的应用可以创建\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://apps.shopify.com/search?q=personalized%20shopping%20experience\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003e个性化的购物体验\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e5. 投资性教育\u003c/h3\u003e\\n\u003cp\u003e对于情趣用品公司来说，教育至关重要，既能确保客户做出明智的购买决策，又能保护客户和自己的企业免受伤害。梅什说：‘我们销售的产品非常私密，与身体密切相关，我想帮助人们做出选择，确保他们能够有良好体验。”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e内容创作不仅是一项有趣的挑战，也是我们的品牌实现教育使命的一种方式。\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人乔·维拉\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e教育信息可以出现在产品页面、常见问题页面和产品包装上，也可以成为品牌内容策略的一部分。内容丰富的性健康信息可以将品牌打造为一个值得信赖的专家，增强客户购买信心，从而有利于促成交易。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator.jpg?v=1739934579\\\" alt=\\\"Emojibator的“快感大学”页面\\\"\u003e\\n\u003cfigcaption\u003eEmojibator的“快感大学”是品牌的博客和情趣用品的教育资源库。注：为了方便理解，已将原网站显示的英文翻译为中文。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eEmojibator每年都会发起为期一个月的宣传活动，将教育内容提升到了一个新的水平。乔说：“在五月，我们‘自慰月’网站的访问量几乎是店铺网站的两倍。内容是我们品牌实现教育使命的一种方式。”\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e6. 增加销售渠道\u003c/h3\u003e\\n\u003cp\u003e在线推广情趣用品业务面临着各种挑战和限制（稍后会讨论这个问题），因此，为了能够覆盖广泛的受众，许多品牌都增加了销售渠道。\u003c/p\u003e\\n\u003cp\u003e商家可以考虑以下渠道：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e音乐节、手工艺品市场和其他活动。\u003c/strong\u003e情趣用品店创始人\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.thewhiteunicorn.com/\\\" target=\\\"_blank\\\"\u003e艾米·独角兽\u003c/a\u003e（Amy Unicorn）表示，变装秀等活动是其业务的重要组成部分。音乐节、手工艺品市场或其他活动也可能是不错的选择，但具体取决于产品性质。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e贸易展或消费者展会。\u003c/strong\u003e正式的贸易展或消费者展会也可以吸引批发买家和客户来了解品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e批发给成熟的零售商。\u003c/strong\u003e将产品批发给成熟的零售商可以扩大业务范围。乔表示，Emojibator有70%的业务来自批发。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e实体零售店。\u003c/strong\u003e发展在线情趣用品业务的下一阶段可能是开设实体零售店。实体店可以从路过的客流量和本地商户列表中获益。你可以先开设一家快闪店来体验实体店的销售。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e第三方在线商城。\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/sell-on-amazon\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/products-to-sell-on-etsy\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e等在线商城是另一种选择。请定期查阅这些平台的服务条款，确保你的产品可以在平台上销售。例如，在2024年夏季，Etsy 更新了其关于成人内容的政策，对在平台上销售成人产品的类型实施了严格限制。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“提高品牌和产品的知名度是最大的挑战，”乔说，“这就是为什么我们要专注于批发这一销售渠道。我们很幸运，在全球范围内找到了值得信赖且具备资质的合作伙伴。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eShopify：打通所有销售渠道，实现统一管理\u003c/p\u003e\\n\u003cp\u003e无论是在多个电商平台销售产品，吸引众多新客户，还是想将产品目录无缝对接到主流的在线商城，Shopify都能满足你的需求。Shopify提供一站式的产品、库存和发货管理，助你轻松把握每一个新的销售机遇。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" rel=\\\"noopener noreferrer\\\" href=\\\"https://help.shopify.com/zh-CN/manual/online-sales-channels/marketplace-connect\\\" target=\\\"_blank\\\"\u003e了解Shopify多渠道销售\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e7. 熟悉安全和隐私做法\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"一只手握着Emojibator的茄子状情趣用品\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_2ce4cc0a-1b0e-4d1a-b25b-04c87a95cc8e.jpg?v=1739934646\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e由于产品的私密性，情趣用品行业面临着独特的挑战。因此，需要花费时间做足准备功夫。\u003c/p\u003e\\n\u003ch4\u003e产品安全和测试\u003c/h4\u003e\\n\u003cp\u003e本文数次提到，在销售情趣用品时，安全是一个需要关注的问题。你所在地区可能有相应的规章制度来规范此类业务，因此，开展业务前请做好调研。\u003c/p\u003e\\n\u003cp\u003e“我个人不会给出产品的使用说明，因为我不是性教育工作者，”梅什说，“我最好的做法，是在我们的产品上附上免责声明，并鼓励大家在购买前做好研究。”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e社群成员之间彼此照应，也会帮助大家识别危险的店铺。你一定不想被列入黑名单中。\u003c/p\u003e\\n\u003ccite\u003eStrange Bedfellas创始人梅什·奥格尔斯比-坎宁安\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e免责声明、常见问题、产品演示视频和适当的标签都有助于确保客户可以安全地使用产品。在生产阶段，与制造商密切合作，确保他们遵守了严格的安全标准，其他业务合作伙伴也应如此。\u003c/p\u003e\\n\u003cp\u003e此外，作为一项额外的预防措施，你还可以咨询律师，确保业务符合所有关于安全和标签的法律要求。用产品责任保险来保护你的企业也是一个不错的方法。\u003c/p\u003e\\n\u003ch4\u003e客户隐私\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_f3781f51-a0e7-4c5c-a767-116a798b8a10.jpg?v=1739934736\\\" alt=\\\"一只开着的白色包装盒\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e尽管现在是一个对性观念更加自由和开放的时代，但人们仍会出于很多原因，希望自己购买情趣用品的行为可以保持私密。“我们的很多客户和家人或朋友住在一起。家人或朋友可能不喜欢他们购买的东西，可能会因此而对他们非常反感。”梅什说。\u003c/p\u003e\\n\u003cp\u003e因此，Strange Bedfellas使用普通纸箱发货，并在退货标签上使用普通的有限责任公司（LLC）的名称。同样地，克里斯汀说，由于“社会现实”，品牌名称不会出现在运输包装或信用卡账单上。\u003c/p\u003e\\n\u003cp\u003e隐私还涉及到从客户那里收集的信息。目前，已有许多法律规定了如何使用这些信息，但情趣用品公司可能需要明确说明公司处理数据的方式。“我们不会与不需要个人数据的第三方共享任何个人数据，”乔说，“如果有人要求删除他们的数据，我们会确保将其数据从我们所有的系统中彻底删除。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e8. 推广产品\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"情趣用品销售-蓝色振动器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-blue-vibrators_1024x1024_53461225-a201-4b49-9d94-168ea6420c21.jpg?v=1739934813\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e性很吸引人，但销售情趣用品就有点棘手了。营销与性有关的产品是业内企业主最常遇到的一个挑战。要向目标受众推广情趣用品，第一步是找准受众所在地，然而，这些地方有时可能会对情趣用品企业设定一些限制。\u003c/p\u003e\\n\u003cp\u003e“最有效的付费广告网络已经完全禁止或严重限制了与成人用品有关的任何产品，”乔说。从2018年开始，Instagram进一步收紧了限制，影响了业内企业自然内容的传播。\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意，\u003c/p\u003e\\n\u003ccite\u003eClone-A-Willy的市场和品牌协调员维多利亚·内尔索普（Victoria Nelthropp）说。\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e然而，在Instagram这类饱和且成熟的平台上，想要用\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003e自然营销\u003c/a\u003e取得成效很难，对任何类型的企业都是如此。\u003c/p\u003e\\n\u003cp\u003e对情趣用品品牌而言，社交媒体仍然是一个有价值的工具。梅什将社交媒体用作另一个\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e的渠道，而乔说，Emojibator已经在社交媒体上进行了一些成功的品牌社群建设。\u003c/p\u003e\\n\u003cp\u003e审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意\u003c/p\u003e\\n\u003cp\u003eClone-A-Willy的市场及品牌协调员维多利亚·内尔索普（ Victoria Nelthropp）\u003c/p\u003e\\n\u003cp\u003e虽然付费广告和社交媒体广告对情趣用品品牌限制颇多，但有创意的商家仍能找到发展业务的方法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e网红营销\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e联系那些能吸引你的理想客户、对性持正面开放态度的网红。即使是新品牌也可以与那些收费较低的新兴网红合作。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e联盟网络。\u003c/strong\u003e建立由其他网站、博客、\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\" target=\\\"_blank\\\"\u003e联盟营销人员\u003c/a\u003e和广告商组成的网络，若有成交，这些推广主体将对成交的销售收取一小部分费用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公关和媒体宣传。\u003c/strong\u003e“我们团队里有一位公关专员，负责让我们的品牌故事保持在新闻周期中。我们的目标是创造出惊艳且值得人们去讨论的产品，这是我们推出品牌的第一天起就坚持的策略，”乔说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e电子邮件\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e和短信营销\u003c/strong\u003e。在推出产品前先建立电子邮件列表，把人们吸引到一个简单的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/coming-soon-page\\\" target=\\\"_blank\\\"\u003e“即将推出（Coming Soon）”页面\u003c/a\u003e，为品牌营造氛围和打造社群。提前搜集电子邮件，为在产品推出前就注册了的用户提供优惠或优先访问权。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e内容和\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eSEO\u003c/strong\u003e\u003c/a\u003e。经过优化的网站内容不仅可以建立信任和帮助客户，还能借助相关的关键词搜索将流量吸引到网站上。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Collabs寻找网红，刺激销售\u003c/p\u003e\\n\u003cp\u003e借助Shopify Collabs，你就能轻松地与创作者合作、推广产品、触达新客、增长销售以及追踪联盟营销活动的效果，所有工作均可在Shopify后台完成。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" rel=\\\"noopener noreferrer\\\" href=\\\"https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup\\\" target=\\\"_blank\\\"\u003e了解Shopify Collabs\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e9. 将客户满意度放在首位\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_e076075c-0c3c-4330-96f7-2aad3b14f204.jpg?v=1739934870\\\" alt=\\\"Emojibator的常见问题页面\\\"\u003e\\n    \u003cfigcaption\u003eEmojibator的常见问题页面包含了客户在购买前需要了解的一切信息。（注：为了方便理解，已将原网站显示的英文翻译为中文。）\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003cp\u003e“我其实很喜欢客户在购买商品前问一些详细的问题，”梅什说，她发现，这样的交流有助于她为客户推荐最适合的产品。但偶尔，她会发现，另一个品牌可能更能满足客户的需求。“我在这个行业里有很多值得信赖的同行，如果我认为他们的产品更适合客户，我会毫不犹豫地把这些品牌推荐给客户。”\u003c/p\u003e\\n\u003cp\u003e由于情趣用品的性质，退换货往往不太现实。因此，\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e在任何阶段都很重要，可以预防客户产生不满情绪。\u003c/p\u003e\\n\u003cp\u003e“我们有一个详尽的政策页面，产品页面、信息页面以及发送的电子邮件等很多网站的页面或营销页面都会链接到这个页面来，”梅什说，“我们必须不断地强调这些政策！”\u003c/p\u003e\\n\u003cp\u003e在某些情况下，你可能要接受已开封产品的退货，例如，产品存在制造缺陷。如果你是转售商，你所销售的产品可能会有保修期，你可以将这些客户服务问题转给制造商。\u003c/p\u003e\\n\u003cp\u003eEmojibator为所有的产品提供一年的保修服务。该公司将客户支持放在首位，确保任何保修索赔都能得到妥善处理。“我们知道，每个人的情趣用品体验都是独一无二的，”克里斯汀说，“所以，我们以最大的尊重、耐心和善意对待每一位客户。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Inbox构建坚实的客户关系\u003c/p\u003e\\n\u003cp\u003eShopify Inbox可以自动回复客户的询问，而且还能整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内。无论身处何处，都能及时便捷地回应客户。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" rel=\\\"noopener noreferrer\\\" href=\\\"/zh/inbox\\\" target=\\\"_blank\\\"\u003e了解Shopify Inbox\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e开展情趣用品销售业务需要多少成本？\u003c/h2\u003e\\n\u003cp\u003e有什么话题几乎和性一样禁忌？那就是，钱！（尽管两者都不应该如此。）\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/cost-to-start-business\\\" target=\\\"_blank\\\"\u003e开设一家在线销售情趣用品的企业所需的成本\u003c/a\u003e差异很大，取决于企业的运营模式。\u003c/p\u003e\\n\u003cp\u003e如果决定成为\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e经销商\u003c/a\u003e，那么，大部分启动成本将用于购买库存、租赁储存空间和搭建网上商店。即使大部分工作都亲力亲为，并且尽可能使用免费的品牌设计工具，启动业务仍需要几千美元（注：美元兑换人民币的汇率约为1:7）。\u003c/p\u003e\\n\u003cp\u003e如果要自己手工制作，启动成本可能会比较低，因为你不用生产积压的库存，只要按需生产即可。然而，根据制作生产流程，设备和材料仍需耗费数百美元或数千美元。此外，你前期还需要购买品牌包装，这些材料的采购也需要支付一个最低成本。\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e“如果你正在设计一款新颖的产品，这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人乔·维拉\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e如果要委托制造商生产，则需要考虑最低起订量。生产合作伙伴可能会要求你采购数百个产品，才能把你的成本保持在一个比较合理的范围内。产品开发的过程也可能需要较高的成本。“如果你正在设计一款新颖的产品，”乔说，“这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”\u003c/p\u003e\\n\u003cp\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e启动业务\u003c/a\u003e最经济的方式是做\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/is-dropshipping-worth-it\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e。这种模式也存在弊端，因为你对产品的生产和运输几乎没有任何控制权。但是，你可以只用几百美元来启动业务：搭建一个基础网站，并购买其他在线工具。\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货是什么，如何运作代发货？\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e产品定价\u003c/h3\u003e\\n\u003cp\u003e情趣用品的\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价\u003c/a\u003e与其他消费品类似，需要在实现预期利润和客户愿意支付的零售价格之间找到平衡。你可以使用标准的定价策略来计算固定成本和可变成本，并加上利润。然后，将你的定价与竞争对手进行比较，看你的定价是否大致在预期的零售价格范围内。你可以使用\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"/zh/tools/profit-margin-calculator\\\" target=\\\"_blank\\\"\u003eShopify的利润计算器\u003c/a\u003e来免费计算产品的利润。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e开启线上的情趣用品销售业务\u003c/h2\u003e\\n\u003cp\u003e利用上文提到的工具，就可以开启情趣用品的线上销售业务。那些热衷于性教育、赋权或支持被传统性内容和产品边缘化群体的人，可能会发现在情趣用品行业创业是个很有成就感的事情。随着人们对情趣用品需求的增加，这个行业仍可为新进者提供机会。\u003c/p\u003e\\n\u003cp\u003e尽管存在挑战，但只要有志于进入这个行业，在解决创造性的问题时有耐心，任何人都可以销售情趣用品，并建立起起一份有价值感的事业。“我真的很喜欢这份工作！”梅什说，“我没想到，制作假阳具能让我如此有成就感。”\u003c/p\u003e\\n\u003cp\u003e品牌越是为开放讨论性话题创造空间，集体的努力就越能推动政策的变革。互联网的发展预示着，创作者将拥有更多自由创作和表达的空间，这样的前景令人期待。\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e封面图：Chris Gash\u003c/em\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e情趣用品销售——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在线销售情趣用品？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n寻找创意和市场 \u003c/li\u003e\\n\u003cli\u003e\\n打造品牌 \u003c/li\u003e\\n\u003cli\u003e\\n选择业务模式：手工制作、生产或转售 \u003c/li\u003e\\n\u003cli\u003e\\n创建销售网站 \u003c/li\u003e\\n\u003cli\u003e\\n投资性教育 \u003c/li\u003e\\n\u003cli\u003e\\n增加销售渠道 \u003c/li\u003e\\n\u003cli\u003e\\n熟悉安全和隐私做法 \u003c/li\u003e\\n\u003cli\u003e\\n推广产品 \u003c/li\u003e\\n\u003cli\u003e\\n将客户满意度放在首位 \u003c/li\u003e\\n\u003c/ol\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e情趣用品销售的渠道有哪些？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e情趣用品可通过多种渠道销售，比如实体零售商店、线上商城（如亚马逊）或自己搭建的情趣用品销售网站。有了自己的销售网站，就能更好地掌控品牌，并拥有自己的客户群体。在线销售情趣用品前，请务必查阅每个平台和支付网关的规则，确保这些平台和网关支持这类产品的销售。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在线上推广情趣用品？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e情趣用品的在线销售离不开产品推广。然而，有的社交媒体和广告平台对情趣用品实施了内容限制，在线推广情趣用品可能会比较困难。因此，需要在社交媒体帖子中展现创意，避免内容被标记，同时要制定有效的自然营销策略。建立电子邮件列表是一个好方法，这样，你就可以联系到选择接受成人内容的客户。除此之外还有别的方法，例如，让你的产品在情趣用品测评网站上亮相，或聘请公关专家来助力推广。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e销售什么类型的情趣用品比较好？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在开设情趣用品线上店铺之前，需要明确目标市场，以及打算销售的产品类型。如果想要在情趣用品市场中脱颖而出，就需要专注于一个特定的小众市场，或者是未得到充分服务的客户群体。振动器、情趣服饰、按摩油和性健康产品等，均属于广受欢迎的情趣用品。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e情趣用品销售有哪些模式？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e销售情趣用品与销售其他消费品类似，可以选择的商业模式有很多，具体选择哪一种，取决于你想如何参与其中。你可以自己手工制作情趣用品，也可以找工厂生产，或者是转售现有产品，每一种模式都有其自身的挑战和优势。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e\",\"excerpt\",\"在全球范围内，情趣用品是一个潜力巨大的市场。阅读本文，学习如何在线销售情趣用品，向业内经验丰富的商家汲取情趣用品销售的经验。\",\"excerptHtml\",\"seo\",{\"_1959\":1993,\"_342\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1996,2002,-5,2005],{\"_1959\":1997,\"_1998\":1999,\"_2000\":2001},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/sell-sex-toys\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/sell-sex-toys\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/sell-sex-toys\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/sell-sex-toys\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/sell-sex-toys\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/sell-sex-toys\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/sell-sex-toys\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/sell-sex-toys\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/sell-sex-toys\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/sell-sex-toys\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/sell-sex-toys\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/sell-sex-toys\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/sell-sex-toys\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/vender-produtos-eroticos\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/sell-sex-toys\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/sexspielzeug-verkaufen\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/vender-productos-eroticos\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/vendre-des-sextoys-en-ligne\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/aprire-sexy-shop-online\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/seksspeeltjes-verkopen\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/sell-sex-toys\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1997,\"_1998\":2003,\"_2000\":2004},\"[{\\\"title\\\":\\\"疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\\\",\\\"url\\\":\\\"blog/sell-sexy-underwear-online\\\"},{\\\"title\\\":\\\"落地页设计入门：如何打造更好的高转化页面\\\",\\\"url\\\":\\\"blog/landing-page-design\\\"},{\\\"title\\\":\\\"电子商务网站设计：27 个最佳在线商店示例（及其优点）\\\",\\\"url\\\":\\\"blog/best-ecommerce-sites\\\"},{\\\"title\\\":\\\"如何在谷歌优化你的 Shopify 网站? Google SEO 详细教程（上）\\\",\\\"url\\\":\\\"blog/google-seo\\\"},{\\\"title\\\":\\\"跨境电商收款解决方案：PayPal 助力打通全球支付渠道\\\",\\\"url\\\":\\\"blog/paypal\\\"},{\\\"title\\\":\\\"TikTok 卖货指南：如何根据平台特性制作并销售周边产品\\\",\\\"url\\\":\\\"blog/make-merch-tiktok\\\"},{\\\"title\\\":\\\"简单实用的 Facebook 广告新手指南\\\",\\\"url\\\":\\\"blog/facebook-ads\\\"},{\\\"title\\\":\\\"按需打印图书：10 大最佳服务商推荐\\\",\\\"url\\\":\\\"blog/print-on-demand-books\\\"},{\\\"title\\\":\\\"后疫情时代下的十大热门消费趋势分析\\\",\\\"url\\\":\\\"blog/post-pandemic-trends\\\"}]\",\"interlinkings_json\",{\"_1959\":1997,\"_1998\":2006,\"_2000\":2007},\"[{\\\"title\\\":\\\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"make-money-on-tiktok\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\\\",\\\"imageAltText\\\":\\\"海外抖音赚钱\\\",\\\"modifiedAt\\\":\\\"2021-12-03\\\"},{\\\"title\\\":\\\"跨境电商选品策略与方法，好的选品是成功的一半\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"product-ideas-for-cross-border-ecommerce\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\\\",\\\"imageAltText\\\":\\\"跨境电商选品\\\",\\\"modifiedAt\\\":\\\"2021-12-18\\\"},{\\\"title\\\":\\\"如何开设一家 Shopify 商店：分步指南\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\\\",\\\"imageAltText\\\":\\\"Shopify商店指南\\\",\\\"modifiedAt\\\":\\\"2021-04-08\\\"},{\\\"title\\\":\\\"独立站助力品牌升级，引领商家出海新方向\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"self-built-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\\\",\\\"imageAltText\\\":\\\"国内商家通过跨境电商独立站对接全球消费者\\\",\\\"modifiedAt\\\":\\\"2021-07-06\\\"},{\\\"title\\\":\\\"Shopify 是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2025年2月14日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e尽管情趣用品听起来可能有些敏感或禁忌，但据调查，\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://bedbible.com/state-of-sex-toys-industry-statistics/\\\" target=\\\"_blank\\\"\u003e高达78%的美国人\u003c/a\u003e表示，他们至少拥有一件情趣用品。从全球范围来看，2024年，情趣用品市场的规模为\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://straitsresearch.com/report/sex-toys-market\\\" target=\\\"_blank\\\"\u003e373.5亿美元\u003c/a\u003e（约2614.5亿元人民币），预计2025年至2033年，该市场将以年均增长率（CAGR）9.4%的速度增长。因此，越来越多的商家加入了情趣用品销售的行列，以满足客户日益多样化的需求。\u003c/p\u003e\\n\u003cp\u003e尽管这个行业仍面临着挑战，但随着人们态度的转变和性积极运动的发展，想要在线销售情趣用品的商家将会拥有更大的发展空间。\u003c/p\u003e\\n\u003cp\u003e接下来，本文将深入探讨情趣用品行业，介绍在线销售情趣用品的技巧和方法，分享来自业内专家的建议及其实践经验，为商家开启线上情趣用品销售业务提供指导。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e情趣用品行业的现状\u003c/h2\u003e\\n\u003cp\u003e20世纪90年代，情趣用品的交易几乎都在商业街中窗户被遮挡的小店里进行，人们把购买的产品藏在纸袋里带走。\u003c/p\u003e\\n\u003cp\u003e然而，仅在过去的几十年里，对身体和性持积极态度的观念使成人品牌从边缘地位提升到了备受推崇的地位。这一转变恰逢互联网和电子商务的普及。小众群体找到了彼此，任何人都可以在线上销售情趣用品，而消费者可以在家中私密地购物。\u003c/p\u003e\\n\u003cp\u003e然而，情趣用品的销售就像任何涉及政治的话题一样，挑战重重。由于行业性质，创始人需要更加严谨地保护客户的隐私。技术让卖家接触买家变得更容易，但技术也往往是给情趣用品商带来冲突和争议的根源。由于金融机构和\u003ca href=\\\"/zh/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003e社交媒体平台\u003c/a\u003e的限制，销售成人用品的商家不得不寻找创造性的解决方案。\u003c/p\u003e\\n\u003cp\u003e然而，只要你有合适的工具和独特的产品创意，并进行充分研究，即使是初学者，也有可能打造出一个成功的在线情趣用品品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何在线销售情趣用品？\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e寻找创意和市场\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e打造品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e选择业务模式：手工制作、生产或转售\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e创建销售网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e投资性教育\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e增加销售渠道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e熟悉安全和隐私做法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e推广产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e将客户满意度放在首位\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e在线上销售情趣用品是个有利可图的生意，但也会面临着独特的挑战，商家需要创造性地应对和解决。寻求专家的帮助是个不错的办法。接下来，本文将结合Emojibator、Strange Bedfellas、Clone-A-Willy和Little Jane等品牌背后的专家智慧，带你了解制作情趣用品、打造品牌以及应对审查的方法和步骤。\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e1. 寻找创意和市场\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"一只手把一个情趣用品放在另一只手掌心\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-vibrator_289d6683-e5d6-493e-86fa-bf9a8e3b7d11.jpg?v=1739933700\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://unsplash.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e开启情趣用品销售的第一步，是确定市场或产品。想要进军情趣用品的哪个细分市场？或者，想要开辟出新的市场？无论做何决定，都必须以市场调研为基础。” \u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://emojibator.com/\\\" target=\\\"_blank\\\"\u003eEmojibator\u003c/a\u003e的联合创始人克里斯汀·弗雷茨（Kristin Fretz）说：“在使用资金和资源把某个想法付诸实践之前，要确保产品拥有足够的市场。”\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003e因此，考虑问题时，可以从以下几个方面出发：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 目标受众\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e特定群体和社群（如\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://baike.baidu.com/item/lgbtq/59138142?fr=aladdin\\\" target=\\\"_blank\\\"\u003eLGBTQ+\u003c/a\u003e）\u003c/li\u003e\\n\u003cli\u003e特定情趣（如\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://baike.baidu.com/item/BDSM/5612130?fr=aladdin\\\" target=\\\"_blank\\\"\u003eBDSM\u003c/a\u003e）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 产品类型\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e振动器、按摩器、自慰器、假阳具和其他成人情趣用品\u003c/li\u003e\\n\u003cli\u003e内衣、服装和成人角色扮演服\u003c/li\u003e\\n\u003cli\u003e配套产品和配件（如润滑油、避孕套、周边产品）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍑 趋势和主题\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e新颖和幻想型产品（如独角兽主题的假阳具）\u003c/li\u003e\\n\u003cli\u003e创新情趣科技（如AR、智能情趣用品和可充电产品）\u003c/li\u003e\\n\u003cli\u003e新兴趋势（如远程情趣用品）\u003c/li\u003e\\n\u003cli\u003e性健康、卫生保健和自我护理\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e如果你的产品或服务与竞争对手的差别很大，产品或服务的推广就更容易吸引人的注意。\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人克里斯汀·弗雷茨\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003eEmojibator在女性性赋权运动与茄子表情符号的流行之间找到了商机，并实现了盈利。这个想法不仅在情趣用品市场上独树一帜，而且还具有文化相关性。\u003c/p\u003e\\n\u003cp\u003e“关注行业中的新兴趋势也很重要，”Little Jane的创始人莎拉·斯塔基（Sarah Starkey）说，该品牌关注自我护理和女性性健康。“自我护理和健康保健行业的品牌正在开拓新市场，”莎拉说，“如今，人们在这方面的羞耻感减少了，也不再像以前那么拘谨。”\u003c/p\u003e\\n\u003ch4\u003e明确客户\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450.jpg?v=1739933776\\\" alt=\\\"Strange Bedfellas创始人梅什·奥格尔斯比-坎宁安\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e梅什·奥格尔斯比-坎宁安（Meesh Oglesby-Cunningham）在社群的帮助下，创立了Strange Bedfellas。\u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在逐步明确产品定位的同时，也要寻找目标受众并评\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e估市场需求\u003c/a\u003e。“我们很幸运，”\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://strangebedfellas.com/\\\" target=\\\"_blank\\\"\u003eStrange Bedfellas\u003c/a\u003e的创始人梅什·奥格尔斯比-坎宁安说，“因为我们已经建立了一个以幻想型情趣用品收藏为核心的强大社群。”\u003c/p\u003e\\n\u003cp\u003e梅什还知道，幻想型情趣用品社群成员主要是LGBTQ+群体，自品牌成立以来，她一直从该群体中获得指导。“我们很幸运，有人愿意告诉我们，该如何利用设计来吸引更广泛的受众，”她说，“自从创办这家公司以来，我学到了很多关于包容性语言和产品设计的知识。”\u003c/p\u003e\\n\u003cp\u003eStrange Bedfellas的定位的是某个细分市场，而Emojibator推出的情趣用品产品更具普适性，乔（Joe）将其广泛的客户群描述为“初次购买情趣用品的人、家长、买礼物的人、情趣用品收藏发烧友、性别不符合传统规范的人、极度痴迷于表情符号的人，以及经历性创伤后重新发现乐趣的人”。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e2. 打造品牌\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator创始人克里斯汀·弗雷茨和乔·维拉将情趣用品抛向空中\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_4f5fc53d-0a38-446a-a20c-819f51a0bb23.jpg?v=1739933834\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e克里斯汀·弗雷茨（Kristin Fretz）和乔·维拉（Joe Vela）在全职工作的同时推出了 Emojibator。\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e品牌联合创始人乔·维拉在想出茄子形状的振动器创意后，便与克里斯汀携手，于2016年推出了Emojibator。他们二人着手打造的这个情趣用品品牌“平易近人，且能引起共鸣”——克里斯汀表示，人们通常都不会用这些形容词来描述情趣用品公司。\u003c/p\u003e\\n\u003cp\u003eEmojibator的成功得益于推出品牌的恰当时机，当时的表情符号热潮正盛。此外，创始人用幽默、可分享的内容来定位品牌，这个决策也发挥了重要作用。\u003c/p\u003e\\n\u003cp\u003e打造品牌是所有公司发展业务的重要阶段。除了拥有创新的产品外，品牌在影响客户购买方面发挥着关键的作用。品牌应该致力于讲述故事，与目标受众建立联系，并拥有明确的使命。在销售情趣用品时，品牌是建立信任的工具。\u003c/p\u003e\\n\u003ch4\u003e打造情趣用品品牌\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-clone_a_willy.jpg?v=1739933891\\\" alt=\\\"Clone-A-Willy产品陈列\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmpire Labs / Clone-A-Willy\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://cloneawilly.com/\\\" target=\\\"_blank\\\"\u003eClone-A-Willy\u003c/a\u003e是一个面向消费者的品牌，提供模具套件，客户可以用来制作安全的仿生殖器情趣用品。Clone-A-Willy的母公司原本在医疗和电影行业内小有名气，提供不同用途的假肢。公司将其技术从B2B转型为直接面向消费者（DTC），打造出了一个更加贴近消费者的品牌。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e打造自己的品牌\u003c/a\u003e时，需要确定目标市场，并讲述品牌故事。在这一阶段，还需要问自己几个问题。这些问题的答案将为业务发展中的每一个决策提供行动指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e问问自己：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e我的立场是什么？\u003c/li\u003e\\n\u003cli\u003e我的品牌或产品能给市场和客户带来什么价值？我的价值主张是什么？\u003c/li\u003e\\n\u003cli\u003e我的品牌传播的声音和语气是什么样的？我们是信息丰富且专业的？还是大胆有趣的？\u003c/li\u003e\\n\u003cli\u003e我的品牌价值观是什么？\u003c/li\u003e\\n\u003cli\u003e我的业务目标是什么？\u003c/li\u003e\\n\u003cli\u003e五年、十年、二十年后，我希望看到品牌处于什么样的位置？\u003c/li\u003e\\n\u003cli\u003e我的个人故事对品牌来说重要吗？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e一套有效的品牌指南涵盖了业务的各个方面，从你与谁合作，到你的新闻资料中包含什么。这套指南可以帮助你扩大情趣用品业务的规模，还能在你聘请新员工或外包某些业务时，保持一致的品牌调性。\u003c/p\u003e\\n\u003ch4\u003e为情趣用品业务塑造品牌形象\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator产品包装，上有香蕉形状的图案\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-1.jpg?v=1739933956\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e完成上述品牌塑造练习之后，品牌就成了这些努力成果最生动、直观的展现。\u003c/p\u003e\\n\u003cp\u003e在这个阶段当中，需要确定品牌标志、颜色方案和创意方向等要素，还要选择品牌名称、口号和\u003ca href=\\\"/zh/domains\\\" target=\\\"_blank\\\"\u003e域名\u003c/a\u003e。品牌指南可以在\u003ca href=\\\"/zh/blog/best-website-builders\\\" target=\\\"_blank\\\"\u003e搭建网站\u003c/a\u003e、设计产品和\u003ca href=\\\"/zh/blog/product-packaging-design\\\" target=\\\"_blank\\\"\u003e包装\u003c/a\u003e以及开发营销内容时指明方向。\u003c/p\u003e\\n\u003cp\u003e你可以使用免费的工具来自己完成上述工作，例如，\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://www.canva.com/zh_cn/\\\" target=\\\"_blank\\\"\u003eCanva可画\u003c/a\u003e，\u003ca href=\\\"https://hatchful.shopify.com/zh-CN\\\" target=\\\"_blank\\\"\u003eShopify的logo制作器\u003c/a\u003e和\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e公司名字生成器工具\u003c/a\u003e等。或者，你也可以聘请一位设计专家，把你的愿景落地为现实。\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" target=\\\"_blank\\\"\u003eShopify合作伙伴\u003c/a\u003e目录里有经过Shopify认证的专家，擅长为电子商务企业打造品牌。\u003c/p\u003e\\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌塑造：重要性及方法\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e3. 选择业务模式：手工制作、生产或转售\u003c/h3\u003e\\n\u003cp\u003e销售情趣用品的公司，与其他众多销售各类消费品的公司相似，根据公司对业务参与程度的不同，可以选择的商业模式有很多。手工制作情趣用品，将产品交给他人\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e生产\u003c/a\u003e，或者\u003ca href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e转售\u003c/a\u003e现有产品，都是可行的选择，每种选择都有其自身的挑战和优势。\u003c/p\u003e\\n\u003ch4\u003e手工制作情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas.jpg?v=1739934011\\\" alt=\\\"Strange Bedfellas的产品陈列\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eStrange Bedfellas\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e梅什和她的团队在自己的工厂里手工设计和制作硅胶情趣用品。当梅什从二维插画转向三维情趣用品时，她发现，网上很容易就能找到制作和销售情趣用品的相关信息，而且美国在这方面的监管并不严格。因此，她必须格外谨慎，确保生产流程和材料的安全性。\u003c/p\u003e\\n\u003cp\u003e“如果愿意花时间来找，网上还是有很多教程和信息的，”梅什说，“此外，还有一个庞大的收藏者社群，收藏者们在社群里讨论这类事情，在我刚开始走这条路时，他们是我信息的重要来源。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e全面控制业务\u003c/li\u003e\\n\u003cli\u003e满足手工生产者和创意人士的需求\u003c/li\u003e\\n\u003cli\u003e独一无二的产品，在别处无法买到\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e需要花费时间和精力来学习\u003c/li\u003e\\n\u003cli\u003e有责任让产品达到安全标准，并进行产品测试\u003c/li\u003e\\n\u003cli\u003e扩大规模比较困难\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e生产情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator产品陈列\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator-2.jpg?v=1739934077\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eEmojibator的产品在美国费城设计，公司则由分布在不同城市的远程团队运营。公司将产品的生产制造业务都外包给位于美国和中国的工厂。这种模式不仅能让创始人和团队能够专注于营销和\u003ca href=\\\"/zh/blog/product-development-process\\\" target=\\\"_blank\\\"\u003e产品开发\u003c/a\u003e等核心业务，还可以让品牌迅速扩展并实现全球运营。\u003c/p\u003e\\n\u003cp\u003e寻找制造商，并学会与\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e制造商\u003c/a\u003e合作，是这种商业模式中最难的一点。如果情趣用品生产或使用不当，会造成伤害，因此，把这方面的工作做好很重要。\u003c/p\u003e\\n\u003cp\u003e同时，还要确保所有合作的工厂都具备行业经验，并且能了解和遵守安全标准。你可以与第三方审计员或联络员合作，让他们帮你提出正确的问题，这在存在语言障碍时尤为重要。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Markets，迅速开拓全球市场\u003c/p\u003e\\n\u003cp\u003eShopify Markets帮助商家轻松扩展国际业务，只需一个Shopify商店，就可将产品销往多个国家。所有关键环节，包括商店本地化、产品运输、关税和合规性管理等，均可在商店后台完成。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/zh/markets?itcat=coreblog\u0026amp;itterm=shopify-markets-cta\\\" target=\\\"_blank\\\"\u003e了解Shopify Markets\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果能与信誉良好的制造商合作，就可以将资源投入到拓展产品线中。乔和她的团队在给Emojibator的产品系列添加新产品时，都会明确两个问题：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e是否符合品牌使命（为所有性别的客户提供方便、实惠和充满乐趣的愉悦体验）？\u003c/li\u003e\\n\u003cli\u003e是否让人兴奋和惊艳？是否值得报道？\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e“这些因素让我们能够为我们的社群创造出独特的产品和非凡的体验，”乔说。在开发产品时，可以使用品牌指南来制定标准。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e快速扩大规模\u003c/li\u003e\\n\u003cli\u003e与具备经验和符合安全标准的制造商合作很放心\u003c/li\u003e\\n\u003cli\u003e将产品交予他人生产，可以组建一个精简的内部运营团队\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e对制造和质量检验流程的控制较少\u003c/li\u003e\\n\u003cli\u003e应对制造采购与合作关系可能需要一个学习和适应的过程。\u003c/li\u003e\\n\u003cli\u003e对于新创和小型企业来说，最低起订量可能会很高\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e转售情趣用品\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-little-jane_b03028b0-74bf-4dc6-af0f-a9eab14fe86e.jpg?v=1739934157\\\" alt=\\\"Little Jane产品陈列\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eLittle Jane\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e情趣用品销售最省心的模式是采购并转售现有产品。如果你对产品设计和开发流程不感兴趣，或者希望快速推出品牌，你可以选择这种模式。以下是一些转售产品的方法：\u003c/p\u003e\\n\u003cp\u003e贴标\u003c/p\u003e\\n\u003cp\u003e制造商生产“空白”产品，又名\u003ca href=\\\"/zh/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e“白标”产品\u003c/a\u003e（这些产品可能是为多个品牌而生产），然后为每个品牌定制标签等元素。你可以销售制造商的现有货品，然后在产品上添加自己品牌的创意元素。\u003c/p\u003e\\n\u003cp\u003e经销\u003c/p\u003e\\n\u003cp\u003e你的品牌可能围绕着某个主题而非某个产品来构建，主要精力放在品牌发展以及挑选符合该主题的现有产品（通过\u003ca href=\\\"/zh/blog/wholesale-ecommerce-websites\\\" target=\\\"_blank\\\"\u003e批发\u003c/a\u003e购买）中。初学者可以利用这种销售方式来快速入门。\u003c/p\u003e\\n\u003cp\u003e你也可以选择成为单一品牌的本地经销商，而该品牌不直接向你所在地区的消费者销售产品。你会批量采购产品并存储于仓库里，然后再发送给消费者。\u003c/p\u003e\\n\u003cp\u003e代发货\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/dropshipping-guide\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e模式与上述模式类似，但不涉及任何库存管理。客户从你的情趣用品在线商店购买产品，然后你的供应商会直接发货给客户。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🍌 好处：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e更省心（非常适合在初期以副业的形式开展）\u003c/li\u003e\\n\u003cli\u003e能够与信誉良好的成熟品牌合作\u003c/li\u003e\\n\u003cli\u003e采用代发货模式，无需承担库存压力，起步预算较低\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e🍆 挑战：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e其他商家可能也会售卖相同的产品，因此，运营重点是营销和品牌建设\u003c/li\u003e\\n\u003cli\u003e受制于其他企业的决策（比如产品停产），或容易出现生产和运输上的延误\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/dropshipping-model\\\" target=\\\"_blank\\\"\u003e代发货模式：跨境电商新手的起步之路\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e4. 创建销售网站\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"The White Unicorn产品陈列\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-the_white_unicorn.jpg?v=1739934232\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eThe White Unicorn\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以使用Shopify等\u003ca href=\\\"/zh/blog/ecommerce-software\\\" target=\\\"_blank\\\"\u003e独立站建站平台\u003c/a\u003e在线情趣用品，但可能会遇到支付处理器和支付网关的问题。接下来，本文将介绍使用Shopify开展情趣用品线上销售的步骤和相关的集成应用，同时给出了选择支付提供商的建议。\u003c/p\u003e\\n\u003ch4\u003e设置、模版和设计\u003c/h4\u003e\\n\u003cp\u003e制定好品牌指南后，就可以开始\u003ca href=\\\"/zh/blog/start-online-store\\\" target=\\\"_blank\\\"\u003e搭建在线商店\u003c/a\u003e（电商网站）销售情趣用品了！搭建网站并非从零开始，你可以把标志、颜色和其他资产插入预设的、可定制的网站\u003ca href=\\\"https://themes.shopify.com/themes?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e模版\u003c/a\u003e中。整个过程非常简单，无需具备设计和编码技能也能轻松完成。\u003c/p\u003e\\n\u003cp\u003e情趣用品在线商店模版推荐：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/dawn/styles/default\\\" target=\\\"_blank\\\"\u003eDawn (Default)\u003c/a\u003e：免费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/galleria/styles/boutique\\\" target=\\\"_blank\\\"\u003eGalleria (Boutique)\u003c/a\u003e： 付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/boost/styles/flourish\\\" target=\\\"_blank\\\"\u003eBoost (Flourish)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/prestige/styles/vogue\\\" target=\\\"_blank\\\"\u003ePrestige (Vogue)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/pipeline/styles/bright\\\" target=\\\"_blank\\\"\u003ePipeline (Bright)\u003c/a\u003e：付费\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果你需要对网站做更多的定制，可以在\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" target=\\\"_blank\\\"\u003eShopify合作伙伴目录\u003c/a\u003e中寻找专业人士，让他们帮你调整模版，或为你的品牌搭建独特的网站。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e电商网站设计：25 个最美在线商店示例\u003c/a\u003e\u003c/p\u003e\\n\u003ch4\u003e网站必备页面\u003c/h4\u003e\\n\u003cp\u003e在搭建情趣用品网站时，有几个关键的页面必须包含其中。\u003c/p\u003e\\n\u003ch5\u003e产品系列页面\u003c/h5\u003e\\n\u003cp\u003e如果你有很多产品系列，可以根据产品类型、性取向、癖好，或其他任何有助于客户浏览和选择商品的类别，对产品进行主题分类。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Emojibator-3.jpg?v=1739934293\\\" alt=\\\"Emojibator产品陈列\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e产品页面\u003c/h5\u003e\\n\u003cp\u003e由于业务和产品性质，产品页面不仅要提供产品描述、图片、价格和\u003ca href=\\\"/zh/buy-button\\\" target=\\\"_blank\\\"\u003e购买按钮\u003c/a\u003e，还需要有更多信息。为了避免页面出现杂乱无章的情况，可以使用一款能够创建标签式信息的应用。此处可以包含的有用信息有：使用说明、安全警告、清洁和保养方法以及保修信息。这些信息有助于增强客户购买信心，从而促进产品的销售。\u003c/p\u003e\\n\u003ch5\u003e常见问题页面\u003c/h5\u003e\\n\u003cp\u003e对于在线上销售情趣用品的商家而言，“常见问题”是一个重要的页面。出于卫生和安全原因，情趣用品无法退回做二次销售。\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e是明确说明退换货政策的地方。你还可以在这个页面中回答关于材料、产品使用和维护、隐私以及运输等方面的问题。\u003c/p\u003e\\n\u003cp\u003e智能振动棒品牌Lioness的常见问题页面条理分明，而且还有搜索功能，方便客户查找信息。（注意：为了方便理解，已将原网站显示的英文翻译为中文。）\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Lioness的问题解答页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-Lionness.jpg?v=1739934382\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://lioness.io/\\\" target=\\\"_blank\\\"\u003eLioness\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e“关于我们”页面\u003c/h5\u003e\\n\u003cp\u003e打造品牌时，在\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们（About Us）”页面\u003c/a\u003e可以让品牌故事大放异彩，赢得客户的信任。无论是否以自己和你的个人故事为核心，你都可以提醒客户，品牌背后是真实的人。“关于”页面还可以包含品牌使命、品牌价值、公司历史以及新闻链接等信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-strange_bedfellas_f2e22b2f-e5a7-4acf-a549-f626589a2b44.jpg?v=1739934443\\\" alt=\\\"Strange Bedfellas的“关于我们”页面\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eStrange Bedfellas的“关于我们（About）”页面使用一致的品牌风格展示了品牌的故事、使命和价值观。(注：为了方便理解，已将原网站显示的英文翻译为中文。)\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e情趣用品品牌的电商拍摄\u003c/h4\u003e\\n\u003cp\u003e由于多数情趣用品公司都采用网上销售的形式，因此，客户无法在购买前亲自触摸、感受或试用产品。正因为如此，产品页面应尽可能地详细，用文案和图片再现实体产品的体验。拍摄产品时，应从多个角度进行拍摄，也要拍摄产品的所有配件（如充电设备）。\u003c/p\u003e\\n\u003cp\u003e产品页面应优先使用清晰而整洁的生活方式图片来突出产品，而生活方式摄影还可以作为网站上的其他位置、社交媒体、广告以及新闻稿的素材。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Emojibator的产品图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-emojibator-1_5680096c-c8b5-42ef-8e7c-e985aa0325c0.jpg?v=1739934512\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e精心设计的图片（如上图平铺拍摄的例子）对营销、社交媒体和电商网站的素材中非常有用。\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e摄影是用视觉呈现品牌调性的机会。Emojibator倾向于展现产品幽默的一面，并通过生活方式摄影来增添趣味。“我们决定为新闻稿拍摄一张朋友的猫拿着茄子Emojibator的照片，这个想法极其巧妙，而且非常实用，”克里斯汀说，“网友们也和我们一起开怀大笑。”\u003c/p\u003e\\n\u003cp\u003e同时，还要思考，要使用哪些视频素材用来教育客户，或者作为营销的工具。你可以聘请专业人员拍摄需要反复使用的核心素材，并考虑为\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e等平台自制视频内容。\u003c/p\u003e\\n\u003ch4\u003e选择支付提供商\u003c/h4\u003e\\n\u003cp\u003e梅什将品牌业务迁移至Shopify，而她的产品也符合\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shopify-payments/setting-up-shopify-payments\\\" target=\\\"_blank\\\"\u003eShopify Payments\u003c/a\u003e关于产品的可接受使用政策。然而，她的同行们却面临着不少挑战。安全起见，Strange Bedfellas又找了一家备用的支付提供商。\u003c/p\u003e\\n\u003cp\u003e”如\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://www.freespeechcoalition.com/banks\\\" target=\\\"_blank\\\"\u003e行业报告\u003c/a\u003e所示，金融机构和经营与性相关的业务的人之间的关系往往比较脆弱。“情趣用品公司面临着不公正的金融歧视，阻碍了我们在市场上的公平竞争，”克里斯汀说。\u003c/p\u003e\\n\u003cp\u003e许多品牌通过使用各种不同的\u003ca href=\\\"/zh/blog/payout-methods\\\" target=\\\"_blank\\\"\u003e支付\u003c/a\u003e提供商，已经成功地在Shopify上销售情趣用品。“阅读服务条款，了解哪些可以销售，哪些不可以销售，”Little Jane的创始人萨拉·斯塔奇说。“这种差异不仅是因为支付提供商的不同，即使是同一家支付提供商，其规定也会因不同国家而有所差异。图片中的裸体、卖淫、武器、束缚和潜在的伤害都可能是相关的限制因素。”\u003c/p\u003e\\n\u003cp\u003e🍑\u0026nbsp;\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eShopify的\u003ca href=\\\"/zh/legal/terms\\\" target=\\\"_blank\\\"\u003e服务条款\u003c/a\u003e和可接受使用政策（AUP），包括有关\u003ca href=\\\"/legal/aup-definitions#RestrictedItems\\\" target=\\\"_blank\\\"\u003e受限物品\u003c/a\u003e的指南\u003c/li\u003e\\n\u003cli\u003ePayPal的\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://www.paypal.cn/portal/acceptable-use\\\" target=\\\"_blank\\\"\u003e合理使用规则\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eStripe的\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://stripe.com/zh-us/legal/restricted-businesses\\\" target=\\\"_blank\\\"\u003e受限业务列表\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e \u003cstrong\u003e注意：\u003c/strong\u003e公司注册地位于中国大陆的商家不可使用Shopify Payments作为支付方式，商家可以使用第三方支付提供商来处理支付。具体可查阅\u003ca href=\\\"/zh/payment-gateways\\\" target=\\\"_blank\\\"\u003eShopify支付网关页面\u003c/a\u003e，了解可用的支付选项和提供商。\u003c/p\u003e\\n\u003ch4\u003e情趣用品商店的应用和工具\u003c/h4\u003e\\n\u003cp\u003eShopify可以与多个应用集成，不仅可以增强客户的体验，还能根据需求定制网站。此外，Shopify还提供了一系列\u003ca href=\\\"/zh/tools\\\" target=\\\"_blank\\\"\u003e免费工具\u003c/a\u003e，助力业务的启动和发展。\u003c/p\u003e\\n\u003cp\u003e在线销售情趣用品的商家可以考虑安装以下应用：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e客户忠诚度。\u003c/strong\u003e吸引新客户越来越难，商家应更加重视现有客户。\u003ca href=\\\"https://apps.shopify.com/gift-card-loyalty-program?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eRise.ai Gift Cards \u0026amp; Loyalty\u003c/a\u003e等客户忠诚度应用可以用于奖励客户，留住最重要的支持者。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e常见问题\u003c/strong\u003e。\u003ca href=\\\"https://apps.shopify.com/faqs-plus?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eHelpLab FAQ Page\u003c/a\u003e能快速地在Shopify商店中创建一个简单的常见问题页面。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e条款和条件。\u003c/strong\u003e添加“\u003ca href=\\\"https://apps.shopify.com/terms-and-conditions-checkbox?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e条款和条件\u003c/a\u003e”复选框，确保客户在购买前了解商店的政策。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e视频制作。\u003c/strong\u003e使用\u003ca href=\\\"https://apps.shopify.com/vimeo_product_video_maker?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eVimeo Create\u003c/a\u003e等免费的\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e视频制作工具\u003c/a\u003e可以制作出专业的视频广告和教育内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e隐私政策。\u003c/strong\u003e使用Shopify的\u003ca href=\\\"/zh/tools/policy-generator\\\" target=\\\"_blank\\\"\u003e免费政策生成器来创建隐私政策\u003c/a\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e年龄验证。\u003c/strong\u003e\u003ca href=\\\"https://apps.shopify.com/age-verification-check?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e绿巨人年龄验证\u003c/a\u003e或\u003ca href=\\\"https://apps.shopify.com/real-id?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eReal ID\u003c/a\u003e等年龄验证应用可以触发年龄验证，让浏览者知道网站包含成人内容。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e询问和定制尺码指南。\u003c/strong\u003e使用支持询问和定制尺码指南的应用可以创建\u003ca href=\\\"https://apps.shopify.com/search?q=personalized%20shopping%20experience\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003e个性化的购物体验\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e5. 投资性教育\u003c/h3\u003e\\n\u003cp\u003e对于情趣用品公司来说，教育至关重要，既能确保客户做出明智的购买决策，又能保护客户和自己的企业免受伤害。梅什说：‘我们销售的产品非常私密，与身体密切相关，我想帮助人们做出选择，确保他们能够有良好体验。”\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e内容创作不仅是一项有趣的挑战，也是我们的品牌实现教育使命的一种方式。\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人乔·维拉\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e教育信息可以出现在产品页面、常见问题页面和产品包装上，也可以成为品牌内容策略的一部分。内容丰富的性健康信息可以将品牌打造为一个值得信赖的专家，增强客户购买信心，从而有利于促成交易。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator.jpg?v=1739934579\\\" alt=\\\"Emojibator的“快感大学”页面\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eEmojibator的“快感大学”是品牌的博客和情趣用品的教育资源库。注：为了方便理解，已将原网站显示的英文翻译为中文。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eEmojibator每年都会发起为期一个月的宣传活动，将教育内容提升到了一个新的水平。乔说：“在五月，我们‘自慰月’网站的访问量几乎是店铺网站的两倍。内容是我们品牌实现教育使命的一种方式。”\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e6. 增加销售渠道\u003c/h3\u003e\\n\u003cp\u003e在线推广情趣用品业务面临着各种挑战和限制（稍后会讨论这个问题），因此，为了能够覆盖广泛的受众，许多品牌都增加了销售渠道。\u003c/p\u003e\\n\u003cp\u003e商家可以考虑以下渠道：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e音乐节、手工艺品市场和其他活动。\u003c/strong\u003e情趣用品店创始人\u003ca rel=\\\"nofollow noopener noreferrer\\\" href=\\\"https://www.thewhiteunicorn.com/\\\" target=\\\"_blank\\\"\u003e艾米·独角兽\u003c/a\u003e（Amy Unicorn）表示，变装秀等活动是其业务的重要组成部分。音乐节、手工艺品市场或其他活动也可能是不错的选择，但具体取决于产品性质。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e贸易展或消费者展会。\u003c/strong\u003e正式的贸易展或消费者展会也可以吸引批发买家和客户来了解品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e批发给成熟的零售商。\u003c/strong\u003e将产品批发给成熟的零售商可以扩大业务范围。乔表示，Emojibator有70%的业务来自批发。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e实体零售店。\u003c/strong\u003e发展在线情趣用品业务的下一阶段可能是开设实体零售店。实体店可以从路过的客流量和本地商户列表中获益。你可以先开设一家快闪店来体验实体店的销售。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e第三方在线商城。\u003c/strong\u003e\u003ca href=\\\"/zh/blog/sell-on-amazon\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或\u003ca href=\\\"/zh/blog/products-to-sell-on-etsy\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e等在线商城是另一种选择。请定期查阅这些平台的服务条款，确保你的产品可以在平台上销售。例如，在2024年夏季，Etsy 更新了其关于成人内容的政策，对在平台上销售成人产品的类型实施了严格限制。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e“提高品牌和产品的知名度是最大的挑战，”乔说，“这就是为什么我们要专注于批发这一销售渠道。我们很幸运，在全球范围内找到了值得信赖且具备资质的合作伙伴。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eShopify：打通所有销售渠道，实现统一管理\u003c/p\u003e\\n\u003cp\u003e无论是在多个电商平台销售产品，吸引众多新客户，还是想将产品目录无缝对接到主流的在线商城，Shopify都能满足你的需求。Shopify提供一站式的产品、库存和发货管理，助你轻松把握每一个新的销售机遇。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://help.shopify.com/zh-CN/manual/online-sales-channels/marketplace-connect\\\" target=\\\"_blank\\\"\u003e了解Shopify多渠道销售\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e7. 熟悉安全和隐私做法\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"一只手握着Emojibator的茄子状情趣用品\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_2ce4cc0a-1b0e-4d1a-b25b-04c87a95cc8e.jpg?v=1739934646\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e由于产品的私密性，情趣用品行业面临着独特的挑战。因此，需要花费时间做足准备功夫。\u003c/p\u003e\\n\u003ch4\u003e产品安全和测试\u003c/h4\u003e\\n\u003cp\u003e本文数次提到，在销售情趣用品时，安全是一个需要关注的问题。你所在地区可能有相应的规章制度来规范此类业务，因此，开展业务前请做好调研。\u003c/p\u003e\\n\u003cp\u003e“我个人不会给出产品的使用说明，因为我不是性教育工作者，”梅什说，“我最好的做法，是在我们的产品上附上免责声明，并鼓励大家在购买前做好研究。”\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e社群成员之间彼此照应，也会帮助大家识别危险的店铺。你一定不想被列入黑名单中。\u003c/p\u003e\\n\u003ccite\u003eStrange Bedfellas创始人梅什·奥格尔斯比-坎宁安\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e免责声明、常见问题、产品演示视频和适当的标签都有助于确保客户可以安全地使用产品。在生产阶段，与制造商密切合作，确保他们遵守了严格的安全标准，其他业务合作伙伴也应如此。\u003c/p\u003e\\n\u003cp\u003e此外，作为一项额外的预防措施，你还可以咨询律师，确保业务符合所有关于安全和标签的法律要求。用产品责任保险来保护你的企业也是一个不错的方法。\u003c/p\u003e\\n\u003ch4\u003e客户隐私\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450_f3781f51-a0e7-4c5c-a767-116a798b8a10.jpg?v=1739934736\\\" alt=\\\"一只开着的白色包装盒\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e尽管现在是一个对性观念更加自由和开放的时代，但人们仍会出于很多原因，希望自己购买情趣用品的行为可以保持私密。“我们的很多客户和家人或朋友住在一起。家人或朋友可能不喜欢他们购买的东西，可能会因此而对他们非常反感。”梅什说。\u003c/p\u003e\\n\u003cp\u003e因此，Strange Bedfellas使用普通纸箱发货，并在退货标签上使用普通的有限责任公司（LLC）的名称。同样地，克里斯汀说，由于“社会现实”，品牌名称不会出现在运输包装或信用卡账单上。\u003c/p\u003e\\n\u003cp\u003e隐私还涉及到从客户那里收集的信息。目前，已有许多法律规定了如何使用这些信息，但情趣用品公司可能需要明确说明公司处理数据的方式。“我们不会与不需要个人数据的第三方共享任何个人数据，”乔说，“如果有人要求删除他们的数据，我们会确保将其数据从我们所有的系统中彻底删除。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e8. 推广产品\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"情趣用品销售-蓝色振动器\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-sex-toys-blue-vibrators_1024x1024_53461225-a201-4b49-9d94-168ea6420c21.jpg?v=1739934813\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eEmojibator\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e性很吸引人，但销售情趣用品就有点棘手了。营销与性有关的产品是业内企业主最常遇到的一个挑战。要向目标受众推广情趣用品，第一步是找准受众所在地，然而，这些地方有时可能会对情趣用品企业设定一些限制。\u003c/p\u003e\\n\u003cp\u003e“最有效的付费广告网络已经完全禁止或严重限制了与成人用品有关的任何产品，”乔说。从2018年开始，Instagram进一步收紧了限制，影响了业内企业自然内容的传播。\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意，\u003c/p\u003e\\n\u003ccite\u003eClone-A-Willy的市场和品牌协调员维多利亚·内尔索普（Victoria Nelthropp）说。\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e然而，在Instagram这类饱和且成熟的平台上，想要用\u003ca href=\\\"/zh/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003e自然营销\u003c/a\u003e取得成效很难，对任何类型的企业都是如此。\u003c/p\u003e\\n\u003cp\u003e对情趣用品品牌而言，社交媒体仍然是一个有价值的工具。梅什将社交媒体用作另一个\u003ca href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e的渠道，而乔说，Emojibator已经在社交媒体上进行了一些成功的品牌社群建设。\u003c/p\u003e\\n\u003cp\u003e审查制度是我们必须不断应对的一大障碍，我们在向大众推广产品时，必须具备十足的创意\u003c/p\u003e\\n\u003cp\u003eClone-A-Willy的市场及品牌协调员维多利亚·内尔索普（ Victoria Nelthropp）\u003c/p\u003e\\n\u003cp\u003e虽然付费广告和社交媒体广告对情趣用品品牌限制颇多，但有创意的商家仍能找到发展业务的方法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e网红营销\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e联系那些能吸引你的理想客户、对性持正面开放态度的网红。即使是新品牌也可以与那些收费较低的新兴网红合作。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e联盟网络。\u003c/strong\u003e建立由其他网站、博客、\u003ca href=\\\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\" target=\\\"_blank\\\"\u003e联盟营销人员\u003c/a\u003e和广告商组成的网络，若有成交，这些推广主体将对成交的销售收取一小部分费用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e公关和媒体宣传。\u003c/strong\u003e“我们团队里有一位公关专员，负责让我们的品牌故事保持在新闻周期中。我们的目标是创造出惊艳且值得人们去讨论的产品，这是我们推出品牌的第一天起就坚持的策略，”乔说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e电子邮件\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e和短信营销\u003c/strong\u003e。在推出产品前先建立电子邮件列表，把人们吸引到一个简单的\u003ca href=\\\"/zh/blog/coming-soon-page\\\" target=\\\"_blank\\\"\u003e“即将推出（Coming Soon）”页面\u003c/a\u003e，为品牌营造氛围和打造社群。提前搜集电子邮件，为在产品推出前就注册了的用户提供优惠或优先访问权。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e内容和\u003c/strong\u003e\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003eSEO\u003c/strong\u003e\u003c/a\u003e。经过优化的网站内容不仅可以建立信任和帮助客户，还能借助相关的关键词搜索将流量吸引到网站上。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Collabs寻找网红，刺激销售\u003c/p\u003e\\n\u003cp\u003e借助Shopify Collabs，你就能轻松地与创作者合作、推广产品、触达新客、增长销售以及追踪联盟营销活动的效果，所有工作均可在Shopify后台完成。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup\\\" target=\\\"_blank\\\"\u003e了解Shopify Collabs\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e9. 将客户满意度放在首位\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60450-_-emojibator_e076075c-0c3c-4330-96f7-2aad3b14f204.jpg?v=1739934870\\\" alt=\\\"Emojibator的常见问题页面\\\" loading=\\\"lazy\\\"\u003e\\n    \u003cfigcaption\u003eEmojibator的常见问题页面包含了客户在购买前需要了解的一切信息。（注：为了方便理解，已将原网站显示的英文翻译为中文。）\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003cp\u003e“我其实很喜欢客户在购买商品前问一些详细的问题，”梅什说，她发现，这样的交流有助于她为客户推荐最适合的产品。但偶尔，她会发现，另一个品牌可能更能满足客户的需求。“我在这个行业里有很多值得信赖的同行，如果我认为他们的产品更适合客户，我会毫不犹豫地把这些品牌推荐给客户。”\u003c/p\u003e\\n\u003cp\u003e由于情趣用品的性质，退换货往往不太现实。因此，\u003ca href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e在任何阶段都很重要，可以预防客户产生不满情绪。\u003c/p\u003e\\n\u003cp\u003e“我们有一个详尽的政策页面，产品页面、信息页面以及发送的电子邮件等很多网站的页面或营销页面都会链接到这个页面来，”梅什说，“我们必须不断地强调这些政策！”\u003c/p\u003e\\n\u003cp\u003e在某些情况下，你可能要接受已开封产品的退货，例如，产品存在制造缺陷。如果你是转售商，你所销售的产品可能会有保修期，你可以将这些客户服务问题转给制造商。\u003c/p\u003e\\n\u003cp\u003eEmojibator为所有的产品提供一年的保修服务。该公司将客户支持放在首位，确保任何保修索赔都能得到妥善处理。“我们知道，每个人的情趣用品体验都是独一无二的，”克里斯汀说，“所以，我们以最大的尊重、耐心和善意对待每一位客户。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify Inbox构建坚实的客户关系\u003c/p\u003e\\n\u003cp\u003eShopify Inbox可以自动回复客户的询问，而且还能整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内。无论身处何处，都能及时便捷地回应客户。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/zh/inbox\\\" target=\\\"_blank\\\"\u003e了解Shopify Inbox\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e开展情趣用品销售业务需要多少成本？\u003c/h2\u003e\\n\u003cp\u003e有什么话题几乎和性一样禁忌？那就是，钱！（尽管两者都不应该如此。）\u003ca href=\\\"/zh/blog/cost-to-start-business\\\" target=\\\"_blank\\\"\u003e开设一家在线销售情趣用品的企业所需的成本\u003c/a\u003e差异很大，取决于企业的运营模式。\u003c/p\u003e\\n\u003cp\u003e如果决定成为\u003ca href=\\\"/zh/blog/reseller-business\\\" target=\\\"_blank\\\"\u003e经销商\u003c/a\u003e，那么，大部分启动成本将用于购买库存、租赁储存空间和搭建网上商店。即使大部分工作都亲力亲为，并且尽可能使用免费的品牌设计工具，启动业务仍需要几千美元（注：美元兑换人民币的汇率约为1:7）。\u003c/p\u003e\\n\u003cp\u003e如果要自己手工制作，启动成本可能会比较低，因为你不用生产积压的库存，只要按需生产即可。然而，根据制作生产流程，设备和材料仍需耗费数百美元或数千美元。此外，你前期还需要购买品牌包装，这些材料的采购也需要支付一个最低成本。\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e“如果你正在设计一款新颖的产品，这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”\u003c/p\u003e\\n\u003ccite\u003eEmojibator联合创始人乔·维拉\u003c/cite\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e如果要委托制造商生产，则需要考虑最低起订量。生产合作伙伴可能会要求你采购数百个产品，才能把你的成本保持在一个比较合理的范围内。产品开发的过程也可能需要较高的成本。“如果你正在设计一款新颖的产品，”乔说，“这个过程需要至少一年的时间，并需要预先投入1万美元（约7万元人民币）。”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e启动业务\u003c/a\u003e最经济的方式是做\u003ca href=\\\"/zh/blog/is-dropshipping-worth-it\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e。这种模式也存在弊端，因为你对产品的生产和运输几乎没有任何控制权。但是，你可以只用几百美元来启动业务：搭建一个基础网站，并购买其他在线工具。\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货是什么，如何运作代发货？\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e产品定价\u003c/h3\u003e\\n\u003cp\u003e情趣用品的\u003ca href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价\u003c/a\u003e与其他消费品类似，需要在实现预期利润和客户愿意支付的零售价格之间找到平衡。你可以使用标准的定价策略来计算固定成本和可变成本，并加上利润。然后，将你的定价与竞争对手进行比较，看你的定价是否大致在预期的零售价格范围内。你可以使用\u003ca href=\\\"/zh/tools/profit-margin-calculator\\\" target=\\\"_blank\\\"\u003eShopify的利润计算器\u003c/a\u003e来免费计算产品的利润。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e开启线上的情趣用品销售业务\u003c/h2\u003e\\n\u003cp\u003e利用上文提到的工具，就可以开启情趣用品的线上销售业务。那些热衷于性教育、赋权或支持被传统性内容和产品边缘化群体的人，可能会发现在情趣用品行业创业是个很有成就感的事情。随着人们对情趣用品需求的增加，这个行业仍可为新进者提供机会。\u003c/p\u003e\\n\u003cp\u003e尽管存在挑战，但只要有志于进入这个行业，在解决创造性的问题时有耐心，任何人都可以销售情趣用品，并建立起起一份有价值感的事业。“我真的很喜欢这份工作！”梅什说，“我没想到，制作假阳具能让我如此有成就感。”\u003c/p\u003e\\n\u003cp\u003e品牌越是为开放讨论性话题创造空间，集体的努力就越能推动政策的变革。互联网的发展预示着，创作者将拥有更多自由创作和表达的空间，这样的前景令人期待。\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e封面图：Chris Gash\u003c/em\u003e\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/sell-sexy-underwear-online\\\"\u003e疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/landing-page-design\\\"\u003e落地页设计入门：如何打造更好的高转化页面\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\"\u003e电子商务网站设计：27 个最佳在线商店示例（及其优点）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/google-seo\\\"\u003e如何在谷歌优化你的 Shopify 网站? Google SEO 详细教程（上）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/paypal\\\"\u003e跨境电商收款解决方案：PayPal 助力打通全球支付渠道\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/make-merch-tiktok\\\"\u003eTikTok 卖货指南：如何根据平台特性制作并销售周边产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/facebook-ads\\\"\u003e简单实用的 Facebook 广告新手指南\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/print-on-demand-books\\\"\u003e按需打印图书：10 大最佳服务商推荐\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/post-pandemic-trends\\\"\u003e后疫情时代下的十大热门消费趋势分析\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e情趣用品销售——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在线销售情趣用品？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n寻找创意和市场 \u003c/li\u003e\\n\u003cli\u003e\\n打造品牌 \u003c/li\u003e\\n\u003cli\u003e\\n选择业务模式：手工制作、生产或转售 \u003c/li\u003e\\n\u003cli\u003e\\n创建销售网站 \u003c/li\u003e\\n\u003cli\u003e\\n投资性教育 \u003c/li\u003e\\n\u003cli\u003e\\n增加销售渠道 \u003c/li\u003e\\n\u003cli\u003e\\n熟悉安全和隐私做法 \u003c/li\u003e\\n\u003cli\u003e\\n推广产品 \u003c/li\u003e\\n\u003cli\u003e\\n将客户满意度放在首位 \u003c/li\u003e\\n\u003c/ol\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e情趣用品销售的渠道有哪些？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e情趣用品可通过多种渠道销售，比如实体零售商店、线上商城（如亚马逊）或自己搭建的情趣用品销售网站。有了自己的销售网站，就能更好地掌控品牌，并拥有自己的客户群体。在线销售情趣用品前，请务必查阅每个平台和支付网关的规则，确保这些平台和网关支持这类产品的销售。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在线上推广情趣用品？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e情趣用品的在线销售离不开产品推广。然而，有的社交媒体和广告平台对情趣用品实施了内容限制，在线推广情趣用品可能会比较困难。因此，需要在社交媒体帖子中展现创意，避免内容被标记，同时要制定有效的自然营销策略。建立电子邮件列表是一个好方法，这样，你就可以联系到选择接受成人内容的客户。除此之外还有别的方法，例如，让你的产品在情趣用品测评网站上亮相，或聘请公关专家来助力推广。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e销售什么类型的情趣用品比较好？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在开设情趣用品线上店铺之前，需要明确目标市场，以及打算销售的产品类型。如果想要在情趣用品市场中脱颖而出，就需要专注于一个特定的小众市场，或者是未得到充分服务的客户群体。振动器、情趣服饰、按摩油和性健康产品等，均属于广受欢迎的情趣用品。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e情趣用品销售有哪些模式？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e销售情趣用品与销售其他消费品类似，可以选择的商业模式有很多，具体选择哪一种，取决于你想如何参与其中。你可以自己手工制作情趣用品，也可以找工厂生产，或者是转售现有产品，每一种模式都有其自身的挑战和优势。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2020,2024,2027,2030],{\"_2021\":2022,\"_385\":2023},\"href\",\"#1\",\"情趣用品行业的现状\",{\"_2021\":2025,\"_385\":2026},\"#2\",\"如何在线销售情趣用品？\",{\"_2021\":2028,\"_385\":2029},\"#3\",\"开展情趣用品销售业务需要多少成本？\",{\"_2021\":2031,\"_385\":2032},\"#5\",\"情趣用品销售——常见问题\",\"blogHandle\",\"settings\",{\"_2036\":2037,\"_2045\":2046,\"_2053\":2066,\"_2070\":2071,\"_2213\":2214,\"_2510\":2511,\"_2543\":2544,\"_2664\":2665,\"_2695\":2696,\"_2698\":2699},\"topSectionImages\",[2038,2041,2043],{\"_2039\":2040},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2039\":2042},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2039\":2044},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2047\":2048,\"_2049\":2050,\"_2051\":2052,\"_2053\":2054,\"_2057\":2058,\"_2059\":2060,\"_2061\":2062},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2055},{\"_153\":2056},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2063\":2064},\"banner\",{\"_153\":2065},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2034\":2067},{\"_2068\":2069},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2072\":2073,\"_2086\":2087,\"_2132\":2133,\"_2167\":2168,\"_2187\":2188},\"high-ticket-affiliate-programs\",[2074,2077,2080,2083],{\"_385\":2075,\"_387\":2076},\"Zip 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最新动态\",\"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"输入电子邮件地址\",\"订阅\",\"hint\",{\"_1093\":3215,\"_127\":3216},\"感谢您的订阅！\",\"请检查您的电子邮件以获取说明。\",\"keepUpWithTerms\",{\"_342\":3219,\"_1803\":3220,\"_3213\":3221},\"创业家通讯\",\"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_449\":3226,\"_3169\":3228},{\"_429\":3227},\"请输入有效的电子邮件地址。\",{\"_3229\":3230,\"_3231\":3232,\"_274\":3235},\"submit\",\"获取更新\",\"success\",{\"_1093\":3233,\"_3172\":3234,\"_3178\":283},\"感谢您的订阅。\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_342\":3238},\"阅读详细内容\",\"relatedArticle\",{\"_342\":3241},\"相关文章\",\"partnersSignup\",{\"_3244\":3245,\"_3248\":3249,\"_3252\":3253,\"_451\":3257},\"service_partner\",{\"_1093\":3246,\"_1780\":3247,\"_3178\":303},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1093\":3250,\"_1780\":3251,\"_3178\":303},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1093\":3254,\"_1780\":3255,\"_3178\":3256},\"加入 Shopify 联盟\",\"通过您的推广，在世界各地激发创业家精神。无论您是 Shopify 合作伙伴计划的现有合作伙伴还是新成员，都可以申请加入 Shopify 联盟，并通过将客户推荐到 Shopify 来赚取佣金。\",\"立即申请\",{\"_1093\":3246,\"_1780\":3258,\"_3178\":303},\"无论您是提供网页设计和开发服务，还是想为 Shopify App Store 构建应用，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、开发人员预览环境和教育资源。\",\"authorSection\",{\"_3261\":3262,\"_3263\":3264,\"_3265\":3266,\"_3267\":3268,\"_3269\":3270,\"_3271\":3272,\"_3273\":3274,\"_3275\":3276},\"headingHtml\",\"分享文章\",\"updatedOn\",\"更新时间\",\"publishedOn\",\"发布时间\",\"updatedOnByAuthor\",\"由 \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e 于 \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e 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'/pricing')}}\",{\"_1093\":3299,\"_3172\":368,\"_385\":334,\"_2021\":3293},\"下一个大企业家就是您！\",{\"_1093\":3301,\"_3172\":3302,\"_385\":334,\"_2021\":3303},\"将您梦想中的业务变为现实\",\"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_3306\":3307},\"lightButtonText\",\"Shopify 如何运作\",{\"_1093\":3206,\"_3172\":3309},\"探索集合一切线下和线上销售所需功能的 POS 系统。\",\"aboutShopifyExp\",{\"_2700\":3312,\"_2706\":3314},{\"_385\":467,\"_2021\":3313},\"{{site, url(path: '/about-shopify')}}\",{\"_385\":3315,\"_2021\":3313},\"查看功能和套餐\",\"whatIsShopifyIntExp\",{\"_2700\":3318,\"_2706\":3320},{\"_385\":334,\"_2021\":3319},\"{{site, url(path: '/blog/what-is-shopify')}}\",{\"_385\":334,\"_2021\":3313},\"dropShippingCtaCoreBlogExp\",{\"_1093\":3323,\"_3172\":368,\"_385\":334,\"_2021\":3324},\"立即使用 Shopify 开启代发货业务\",\"{{site, url(path: '/dropshipping')}}\",{\"_1093\":3209,\"_3172\":3326,\"_375\":3327,\"_3328\":3329},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_385\":3212,\"_3330\":3331,\"_455\":3332},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1093\":3215,\"_127\":3216},{\"_1093\":3334,\"_56\":3335},\"Shopify 最新动态\",{\"_385\":3336},\"查看全部\",{\"_3261\":3338,\"_3339\":3340,\"_3288\":3341,\"_361\":3203},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_385\":298,\"_2021\":3290},\"textCta\",{\"_2021\":3290,\"_385\":3344},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_40\":3348},\"资料来源\",\"aiSummary\",{\"_125\":3351},\"AI 摘要\",\"getInTouchBanner\",{\"_342\":3354,\"_125\":310,\"_3355\":310},\"\u003ctitle\u003e获得独特的 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1093\":3426,\"_344\":3427,\"_3428\":3429,\"_3430\":3431,\"_462\":3432},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_385\":3435},\"前往 Shopify.com\",\"protected\",{\"_344\":3438},\"这是一项私人活动。\",\"event\",{\"_3424\":3441},{\"_1093\":3426,\"_3442\":3443,\"_3444\":3445,\"_344\":3446,\"_3447\":3448,\"_3449\":3450,\"_462\":3432},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3424\":3452,\"_3455\":3456},{\"_1093\":3453,\"_462\":3454},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1093\":3457,\"_462\":3458,\"_3288\":3459},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"1-844-686-1946\",\"resource\",{\"_3424\":3462},{\"_1093\":3463,\"_3464\":3465},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",{\"_61\":3467,\"_3468\":3469},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3359\":3360,\"_3361\":3362,\"_22\":3472,\"_429\":3473,\"_3369\":3474,\"_342\":3475,\"_1059\":3476,\"_3379\":3477,\"_3478\":3479,\"_3545\":3546,\"_3421\":3578,\"_3580\":3581,\"_3585\":3586,\"_3589\":3590,\"_3593\":3594,\"_3614\":3615,\"_3616\":3617,\"_3620\":3621,\"_269\":3624,\"_3627\":3628,\"_3644\":3645},{\"_61\":3364,\"_274\":3365},{\"_61\":3367,\"_274\":3368},{\"_61\":3371,\"_274\":3372},{\"_61\":3374,\"_274\":3375},{\"_61\":3377,\"_274\":3378},{\"_61\":3381,\"_274\":3382},\"industries\",{\"_61\":3480,\"_274\":3481,\"_3393\":3482},\"行业\",\"请选择您的行业\",{\"_3395\":273,\"_3483\":3484,\"_3485\":3486,\"_3487\":3488,\"_3489\":3490,\"_3491\":3492,\"_3493\":3494,\"_3495\":3496,\"_3497\":3498,\"_3499\":3500,\"_3501\":3502,\"_3503\":3504,\"_3505\":3506,\"_3507\":3508,\"_3509\":3510,\"_3511\":3512,\"_3513\":3514,\"_3515\":3516,\"_3517\":3518,\"_3519\":3520,\"_3521\":3522,\"_3523\":3524,\"_3525\":3526,\"_3527\":3528,\"_3529\":3530,\"_3531\":3532,\"_3533\":3534,\"_3535\":3536,\"_3537\":3538,\"_3539\":3540,\"_3541\":3542,\"_3543\":3544},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 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this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3198\":3712},\"Unify online and in-person sales today.\",{\"_342\":3714,\"_1803\":3715,\"_272\":3716,\"_125\":3717,\"_3213\":3718,\"_455\":3719},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1093\":3720,\"_127\":3721},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_342\":3723,\"_1803\":3724,\"_3213\":3725},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_449\":3728,\"_3169\":3730},{\"_429\":3729},\"Please enter a valid email address.\",{\"_3229\":3731,\"_3231\":3732,\"_274\":3735},\"Get updates\",{\"_1093\":3733,\"_3172\":3734,\"_3178\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_342\":3737},\"Read more\",{\"_342\":3739},\"Related article\",{\"_3244\":3741,\"_3248\":3744,\"_3252\":3747,\"_451\":3751},{\"_1093\":3742,\"_1780\":3743,\"_3178\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1093\":3745,\"_1780\":3746,\"_3178\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3261\":3754,\"_3263\":3755,\"_3265\":3756,\"_3267\":3757,\"_3269\":3758,\"_3271\":3759,\"_3273\":3760,\"_3275\":3761},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3279\":3763},{\"_385\":494},{\"_1093\":3765,\"_3172\":3766,\"_1974\":3767,\"_3288\":3769,\"_3291\":3770,\"_3294\":3771,\"_2700\":3773,\"_2706\":3776,\"_3304\":3779,\"_3204\":3781,\"_3310\":3783,\"_3316\":3787,\"_3321\":3791},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3286\":3768},\"My alt.\",{\"_2021\":3290,\"_385\":1342},{\"_2021\":3293,\"_385\":1358},{\"_385\":3772,\"_2021\":3297},\"See plans\",{\"_1093\":3774,\"_3172\":3775,\"_385\":1358,\"_2021\":3293},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1093\":3777,\"_3172\":3778,\"_385\":1358,\"_2021\":3303},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3306\":3780},\"How does Shopify work\",{\"_1093\":3712,\"_3172\":3782},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2700\":3784,\"_2706\":3785},{\"_385\":1405,\"_2021\":3313},{\"_385\":3786,\"_2021\":3313},\"View features and plans\",{\"_2700\":3788,\"_2706\":3790},{\"_385\":1358,\"_2021\":3789},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_385\":1358,\"_2021\":3313},{\"_1093\":3792,\"_3172\":3775,\"_385\":1358,\"_2021\":3324},\"Start dropshipping with Shopify today\",{\"_1093\":3714,\"_3172\":3794,\"_375\":3795,\"_3328\":3796},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_385\":3717,\"_3330\":3797,\"_455\":3798},\"Email here\",{\"_1093\":3720,\"_127\":3721},{\"_1093\":3800,\"_56\":3801},\"Latest from Shopify\",{\"_385\":3802},\"See all\",{\"_3261\":3804,\"_3339\":3805,\"_3288\":3806,\"_361\":3710},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_385\":1342,\"_2021\":3290},{\"_2021\":3290,\"_385\":3808},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_40\":3811},\"Sources\",{\"_125\":3813},\"AI Summary\",{\"_342\":3815,\"_125\":1348,\"_3355\":3816},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_14\":3138,\"_3139\":3818},{\"_342\":1417,\"_3141\":1210,\"_3142\":3819,\"_3144\":3820,\"_3155\":3825,\"_3833\":3834},\"Homepage\",{\"_3146\":3821,\"_3148\":3822,\"_721\":1520,\"_3150\":3823,\"_3152\":1536,\"_845\":1708,\"_3153\":3824},\"Find an Idea\",\"Starting Up\",\"Latest\",\"Business Ideas\",{\"_662\":1491,\"_3157\":3826,\"_3159\":3827,\"_3160\":3828,\"_819\":3829,\"_584\":1459,\"_3163\":1585,\"_3164\":3830,\"_3166\":3831,\"_3832\":1418},\"The Shopify Podcast\",\"Founder Stories\",\"Ecommerce Business Tips\",\"Products to Sell\",\"Entrepreneurship\",\"See All topics\",\"enterprise-blog\",\"variants\",{\"_584\":3835,\"_586\":3848,\"_1991\":3871},{\"_3144\":3836,\"_3155\":3840},{\"_584\":1459,\"_915\":3837,\"_3838\":3839,\"_662\":1491,\"_755\":1536},\"How to Start\",\"suppliers\",\"Suppliers\",{\"_1009\":1649,\"_3841\":3842,\"_3843\":3844,\"_941\":3845,\"_3846\":3847},\"apps\",\"Dropshipping Apps\",\"tips\",\"Success Tips\",\"Dropshipping Videos\",\"help\",\"Dropshipping Help\",{\"_3144\":3849,\"_3155\":3856},{\"_586\":3850,\"_3851\":3837,\"_3852\":3853,\"_3854\":3855,\"_755\":1536},\"Ecommerce Guide\",\"blue-print\",\"ai-tools\",\"AI Tools for Ecommerce\",\"tutorial\",\"Shopify Tutorial\",{\"_3857\":3858,\"_3859\":3860,\"_3861\":3862,\"_721\":3863,\"_3864\":3865,\"_968\":3866,\"_3867\":3868,\"_3869\":3870},\"checklist\",\"Ecommerce Store Checklist\",\"platforms\",\"Best Ecommerce Platforms\",\"strategy\",\"Ecommerce Strategy\",\"Ecommerce Marketing\",\"merchandising\",\"Ecommerce Merchandising\",\"Ecommerce Checkout\",\"conversion-rate\",\"Ecommerce Conversion\",\"internationally\",\"International Ecommerce\",{\"_3144\":3872,\"_3155\":3880},{\"_3873\":3874,\"_3875\":1462,\"_3876\":3877,\"_3878\":3879,\"_755\":1536},\"seo-marketing\",\"SEO Marketing\",\"ecommerce-seo\",\"seo-checklist\",\"SEO Checklist\",\"seo-tools\",\"Free SEO Tools\",{\"_3881\":3882,\"_3883\":3884,\"_3885\":3886,\"_3887\":3888,\"_3889\":3890,\"_3891\":3892,\"_3893\":3894,\"_3895\":3896},\"shopify-seo\",\"Shopify SEO\",\"ai-seo\",\"AI Tools for SEO\",\"content-hub\",\"Content Hubs\",\"seo-copywriting\",\"SEO Copywriting\",\"keyword\",\"Keyword Research\",\"on-page-seo\",\"On-Page SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_3898\":3899},\"steps\",{\"_3900\":3901,\"_3907\":3908,\"_3937\":3938},\"first\",{\"_125\":3902,\"_1093\":3903,\"_1974\":3904},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3286\":3905,\"_2039\":3906},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3909\":3910,\"_1093\":3936},\"answers\",[3911,3916,3921,3926,3931],{\"_1796\":3912,\"_385\":3915},{\"_2039\":3913,\"_3286\":3914},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":3917,\"_385\":3920},{\"_2039\":3918,\"_3286\":3919},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":3922,\"_385\":3925},{\"_2039\":3923,\"_3286\":3924},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":3927,\"_385\":3930},{\"_2039\":3928,\"_3286\":3929},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3932,\"_385\":3935},{\"_2039\":3933,\"_3286\":3934},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3939\":3940},\"cards\",[3941,3957,3967,3979,3988],{\"_3942\":3943,\"_3946\":3947,\"_3144\":3950},\"headingGroup\",{\"_3261\":3944,\"_3339\":3945},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3286\":3948,\"_2039\":3949},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3951,3954],{\"_385\":3952,\"_387\":3953},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_385\":3955,\"_387\":3956},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3942\":3958,\"_3946\":3961,\"_3144\":3963},{\"_3261\":3959,\"_3339\":3960},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3286\":3948,\"_2039\":3962},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3964],{\"_385\":3965,\"_387\":3966},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3942\":3968,\"_3946\":3971,\"_3144\":3973},{\"_3261\":3969,\"_3339\":3970},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3286\":3948,\"_2039\":3972},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3974,3976],{\"_385\":1561,\"_387\":3975},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_385\":3977,\"_387\":3978},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3942\":3980,\"_3946\":3983,\"_3144\":3985},{\"_3261\":3981,\"_3339\":3982},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3286\":3948,\"_2039\":3984},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3986],{\"_385\":1342,\"_387\":3987},\"https://accounts.shopify.com/store-create\",{\"_3942\":3989,\"_3946\":3992,\"_3144\":3994},{\"_3261\":3990,\"_3339\":3991},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3286\":3948,\"_2039\":3993},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3995],{\"_385\":3996,\"_387\":3313},\"Learn about Shopify\",{\"_3357\":3998,\"_3439\":4052,\"_1063\":4059,\"_3460\":4066,\"_3229\":4070,\"_3470\":4073,\"_3653\":3654},{\"_3359\":3999,\"_3361\":4000,\"_22\":4001,\"_429\":4004,\"_3369\":4007,\"_342\":4010,\"_1059\":4013,\"_3379\":4015,\"_3383\":4018,\"_3389\":4022,\"_3406\":4031,\"_3421\":4040,\"_3424\":4042,\"_3433\":4048,\"_3436\":4050},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_61\":4002,\"_274\":4003},\"Full name\",\"Please enter your full name\",{\"_61\":4005,\"_274\":4006},\"Business email\",\"Please enter a valid email address\",{\"_61\":4008,\"_274\":4009},\"Business phone\",\"Please enter your business phone number\",{\"_61\":4011,\"_274\":4012},\"Job title\",\"Please enter your job title\",{\"_61\":1673,\"_274\":4014},\"Please enter your company name\",{\"_61\":4016,\"_274\":4017},\"Website URL\",\"Please enter your website URL\",{\"_61\":4019,\"_274\":4020,\"_3387\":4021},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_61\":4023,\"_274\":4024,\"_3393\":4025},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3395\":1332,\"_3396\":4026,\"_3398\":4027,\"_3400\":4028,\"_3402\":4029,\"_3404\":4030},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_61\":4032,\"_274\":4033,\"_3393\":4034},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3395\":1332,\"_3411\":4035,\"_3413\":4036,\"_3415\":4037,\"_3417\":4038,\"_3419\":4039},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_61\":4041},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1093\":4043,\"_344\":4044,\"_3428\":4045,\"_3430\":4046,\"_462\":4047},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_385\":4049},\"Go to Shopify.com\",{\"_344\":4051},\"This is a private event.\",{\"_3424\":4053},{\"_1093\":4043,\"_3442\":4054,\"_3444\":4055,\"_344\":4056,\"_3447\":4057,\"_3449\":4058,\"_462\":4047},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3424\":4060,\"_3455\":4063},{\"_1093\":4061,\"_462\":4062},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1093\":4064,\"_462\":4065,\"_3288\":3459},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3424\":4067},{\"_1093\":4068,\"_3464\":4069},\"Thank you for your interest in this resource\",\"Download now\",{\"_61\":4071,\"_3468\":4072},\"Submit\",\"Submitting...\",{\"_3359\":3999,\"_3361\":4000,\"_22\":4074,\"_429\":4075,\"_3369\":4076,\"_342\":4077,\"_1059\":4078,\"_3379\":4079,\"_3478\":4080,\"_3545\":4115,\"_3421\":4119,\"_3580\":4121,\"_3585\":4124,\"_3589\":4127,\"_3593\":4130,\"_3614\":4142,\"_3616\":4143,\"_3620\":4146,\"_269\":4149,\"_3627\":4151,\"_3644\":4166},{\"_61\":4002,\"_274\":4003},{\"_61\":4005,\"_274\":4006},{\"_61\":4008,\"_274\":4009},{\"_61\":4011,\"_274\":4012},{\"_61\":1673,\"_274\":4014},{\"_61\":4016,\"_274\":4017},{\"_61\":4081,\"_274\":4082,\"_3393\":4083},\"Industry\",\"Please select your industry\",{\"_3395\":1332,\"_3483\":4084,\"_3485\":4085,\"_3487\":4086,\"_3489\":4087,\"_3491\":4088,\"_3493\":4089,\"_3495\":4090,\"_3497\":4091,\"_3499\":4092,\"_3501\":4093,\"_3503\":4094,\"_3505\":4095,\"_3507\":4096,\"_3509\":4097,\"_3511\":4098,\"_3513\":4099,\"_3515\":4100,\"_3517\":4101,\"_3519\":4102,\"_3521\":4103,\"_3523\":4104,\"_3525\":4105,\"_3527\":4106,\"_3529\":4107,\"_3531\":4108,\"_3533\":4109,\"_3535\":4110,\"_3537\":4111,\"_3539\":4112,\"_3541\":4113,\"_3543\":4114},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_61\":4116,\"_274\":4117,\"_3393\":4118},\"Current POS solution\",\"Please select your current POS solution\",{\"_3395\":1332,\"_3550\":3551,\"_3552\":3553,\"_3554\":3555,\"_3556\":3557,\"_3558\":3559,\"_3560\":3561,\"_3562\":3563,\"_3564\":3565,\"_3543\":4114,\"_3566\":3567,\"_3568\":3569,\"_3570\":3571,\"_3572\":3573,\"_3574\":3575,\"_3576\":3577},{\"_61\":4041,\"_375\":4120},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3393\":4122},{\"_3395\":1332,\"_3583\":4123},\"Less than $250,000\",{\"_61\":4125,\"_274\":4126},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_61\":4128,\"_274\":4129},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_61\":4131,\"_274\":4132,\"_3393\":4133},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3395\":1332,\"_3598\":4134,\"_3600\":4135,\"_3602\":4136,\"_3604\":4137,\"_3606\":4138,\"_3608\":4139,\"_3610\":4140,\"_3612\":4141},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_61\":4011,\"_274\":4012},{\"_61\":4144,\"_274\":4145},\"City\",\"Please enter your city\",{\"_61\":4147,\"_274\":4148},\"State\",\"Please select your state\",{\"_61\":1331,\"_274\":4150,\"_3626\":1332},\"Please select your country\",{\"_61\":4152,\"_3630\":4153,\"_3393\":4154,\"_3642\":4164,\"_274\":4165},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4155,4156,4157,4158,4159,4160,4161,4162,4163,4164],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_61\":4167,\"_3630\":4153,\"_3393\":4168,\"_3642\":4164,\"_274\":4173},\"Please let us know if you have any accessibility requirements\",[4169,4170,4171,4172,4164],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_3281\":4175,\"_2061\":4241,\"_3342\":4280,\"_2543\":4319},{\"_2700\":4176,\"_2706\":4215},{\"_4177\":4178},\"clusters\",[4179,4183,4187,4191,4195,4199,4203,4207,4211],{\"_4180\":584,\"_1093\":4181,\"_3172\":4182},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4180\":4184,\"_1093\":4185,\"_3172\":4186},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4180\":4188,\"_1093\":4189,\"_3172\":4190},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4180\":4192,\"_1093\":4193,\"_3172\":4194},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4180\":4196,\"_1093\":4197,\"_3172\":4198},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4180\":4200,\"_1093\":4201,\"_3172\":4202},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4180\":4204,\"_1093\":4205,\"_3172\":4206},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4180\":4208,\"_1093\":4209,\"_3172\":4210},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4180\":4212,\"_1093\":4213,\"_3172\":4214},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4177\":4216},[4217,4220,4222,4224,4227,4229,4232,4235,4238],{\"_4180\":584,\"_1093\":4218,\"_3172\":4219},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4180\":4184,\"_1093\":3777,\"_3172\":4221},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4180\":4188,\"_1093\":4223,\"_3172\":4190},\"HEY, THAT'S A GREAT IDEA!\",{\"_4180\":4192,\"_1093\":4225,\"_3172\":4226},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4180\":4196,\"_1093\":4228,\"_3172\":4198},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4180\":4200,\"_1093\":4230,\"_3172\":4231},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4180\":4204,\"_1093\":4233,\"_3172\":4234},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4180\":4208,\"_1093\":4236,\"_3172\":4237},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4180\":4212,\"_1093\":4239,\"_3172\":4240},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace 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are.\u003c/b\u003e\",{\"_4177\":4262},[4263,4265,4267,4270,4271,4273,4275,4276,4278],{\"_4180\":584,\"_3198\":4264,\"_3200\":955},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4180\":4184,\"_3198\":4266,\"_3200\":955},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4180\":4188,\"_3198\":4268,\"_3200\":4269},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4180\":4192,\"_3198\":4268,\"_3200\":4269},{\"_4180\":4196,\"_3198\":4272,\"_3200\":955},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4180\":4200,\"_3198\":4274,\"_3200\":955},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4180\":4204,\"_3198\":4266,\"_3200\":955},{\"_4180\":4208,\"_3198\":4277,\"_3200\":955},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4180\":4212,\"_3198\":4279,\"_3200\":955},\"Move your business to Shopify.\",{\"_2700\":4281,\"_2706\":4300},{\"_4177\":4282},[4283,4285,4287,4288,4290,4292,4294,4296,4298],{\"_4180\":584,\"_385\":4284},\"Click here to start dropshipping with Shopify\",{\"_4180\":4184,\"_385\":4286},\"Click here to start your business with Shopify\",{\"_4180\":4188,\"_385\":4286},{\"_4180\":4192,\"_385\":4289},\"Click here to build your print on demand store\",{\"_4180\":4196,\"_385\":4291},\"Click here to build your online store with Shopify\",{\"_4180\":4200,\"_385\":4293},\"Click here to start your side hustle with Shopify\",{\"_4180\":4204,\"_385\":4295},\"Click here to start building your online store\",{\"_4180\":4208,\"_385\":4297},\"Click here to start marketing on Shopify\",{\"_4180\":4212,\"_385\":4299},\"Start your business with Shopify’s all-in-one platform\",{\"_4177\":4301},[4302,4304,4306,4307,4309,4311,4313,4315,4317],{\"_4180\":584,\"_385\":4303},\"🚀 Click here to launch your dropshipping store\",{\"_4180\":4184,\"_385\":4305},\"🚀 Click here to launch your business with Shopify\",{\"_4180\":4188,\"_385\":4305},{\"_4180\":4192,\"_385\":4308},\"🚀 Click here to launch your print on demand store\",{\"_4180\":4196,\"_385\":4310},\"🚀 Click here to launch your store with Shopify\",{\"_4180\":4200,\"_385\":4312},\"🚀 Click here to launch your side hustle\",{\"_4180\":4204,\"_385\":4314},\"🚀 Click here to launch your store\",{\"_4180\":4208,\"_385\":4316},\"🚀 Click here to launch your next marketing campaign\",{\"_4180\":4212,\"_385\":4318},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2545\":4320,\"_2548\":4324,\"_2551\":4328,\"_2554\":4332,\"_2557\":4336,\"_2560\":4340,\"_2562\":4344,\"_2565\":4348,\"_2568\":4352,\"_2571\":4356,\"_2574\":4360,\"_2576\":4363,\"_2579\":4367,\"_2581\":4370,\"_2584\":4374,\"_2587\":4378,\"_2590\":4382,\"_2593\":4386,\"_2596\":4390,\"_2599\":4394,\"_2602\":4398,\"_2605\":4402,\"_2607\":4405,\"_2610\":4409,\"_2613\":4413,\"_2616\":4417,\"_2619\":4421,\"_2622\":4425,\"_2624\":4427,\"_2627\":4431,\"_2629\":4434,\"_2632\":4438,\"_2635\":4442,\"_2638\":4446,\"_2641\":4450,\"_2644\":4454,\"_2647\":4458,\"_2649\":4461,\"_2652\":4465,\"_2655\":4469,\"_2658\":4471,\"_2661\":4475},{\"_1093\":4321,\"_3172\":4322,\"_3178\":4323},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1093\":4325,\"_3172\":4326,\"_3178\":4327},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1093\":4329,\"_3172\":4330,\"_3178\":4331},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1093\":4333,\"_3172\":4334,\"_3178\":4335},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1093\":4337,\"_3172\":4338,\"_3178\":4339},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1093\":4341,\"_3172\":4342,\"_3178\":4343},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1093\":4345,\"_3172\":4346,\"_3178\":4347},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1093\":4349,\"_3172\":4350,\"_3178\":4351},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1093\":4353,\"_3172\":4354,\"_3178\":4355},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1093\":4357,\"_3172\":4358,\"_3178\":4359},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1093\":4361,\"_3172\":4362,\"_3178\":4359},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1093\":4364,\"_3172\":4365,\"_3178\":4366},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1093\":4368,\"_3172\":4369,\"_3178\":4366},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1093\":4371,\"_3172\":4372,\"_3178\":4373},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1093\":4375,\"_3172\":4376,\"_3178\":4377},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1093\":4379,\"_3172\":4380,\"_3178\":4381},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1093\":4383,\"_3172\":4384,\"_3178\":4385},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1093\":4387,\"_3172\":4388,\"_3178\":4389},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1093\":4391,\"_3172\":4392,\"_3178\":4393},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1093\":4395,\"_3172\":4396,\"_3178\":4397},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1093\":4399,\"_3172\":4400,\"_3178\":4401},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1093\":4403,\"_3172\":4404,\"_3178\":4401},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1093\":4406,\"_3172\":4407,\"_3178\":4408},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1093\":4410,\"_3172\":4411,\"_3178\":4412},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1093\":4414,\"_3172\":4415,\"_3178\":4416},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1093\":4418,\"_3172\":4419,\"_3178\":4420},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1093\":4422,\"_3172\":4423,\"_3178\":4424},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1093\":4426,\"_3172\":4423,\"_3178\":4424},\"Increase average order values with the Shopify Bundles app\",{\"_1093\":4428,\"_3172\":4429,\"_3178\":4430},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1093\":4432,\"_3172\":4433,\"_3178\":4430},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1093\":4435,\"_3172\":4436,\"_3178\":4437},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1093\":4439,\"_3172\":4440,\"_3178\":4441},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1093\":4443,\"_3172\":4444,\"_3178\":4445},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1093\":4447,\"_3172\":4448,\"_3178\":4449},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1093\":4451,\"_3172\":4452,\"_3178\":4453},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1093\":4455,\"_3172\":4456,\"_3178\":4457},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1093\":4459,\"_3172\":4460,\"_3178\":4457},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1093\":4462,\"_3172\":4463,\"_3178\":4464},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1093\":4466,\"_3172\":4467,\"_3178\":4468},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. 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there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1093\":4528,\"_1780\":4529,\"_3178\":4530,\"_3180\":4531},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1093\":4534,\"_1780\":4535,\"_3178\":4536,\"_3180\":4537,\"_4538\":4539},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1093\":4542,\"_1780\":4543,\"_3178\":4544,\"_3180\":4545,\"_4538\":4539},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1093\":4548,\"_1780\":4549,\"_3178\":4544,\"_3180\":4550,\"_4538\":4539},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1093\":4553,\"_1780\":4554,\"_3178\":4555,\"_3180\":4556},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1093\":4558,\"_1780\":4559,\"_3178\":4560,\"_3180\":4561},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1093\":4564,\"_1780\":4565,\"_3178\":4069,\"_3180\":4566,\"_4538\":4567},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1093\":4570,\"_1780\":4571,\"_3178\":4572,\"_3180\":4573,\"_4538\":4539},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1093\":4576,\"_1780\":4577,\"_3178\":4572,\"_3180\":4573,\"_4538\":4539},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1093\":4580,\"_1780\":4581,\"_3178\":4572,\"_3180\":4573,\"_4538\":4539},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1093\":4584,\"_1780\":4585,\"_3178\":4544,\"_3180\":4586},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1093\":4589,\"_1780\":4590,\"_3178\":4572,\"_3180\":4591},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1093\":4594,\"_1780\":4595,\"_3178\":4596,\"_3180\":4597},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1093\":4600,\"_1780\":4601,\"_3178\":4602,\"_3180\":4603},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1093\":4606,\"_1780\":4607,\"_3178\":4069,\"_3180\":4608},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1093\":4611,\"_1780\":4612,\"_3178\":4613,\"_3180\":4614},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1093\":4617,\"_1780\":4618,\"_3178\":4572,\"_3180\":4619},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1093\":4622,\"_1780\":4623,\"_3178\":4572,\"_3180\":4624},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1093\":4627,\"_1780\":4628,\"_3178\":4572,\"_3180\":4629},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1093\":4632,\"_1780\":4633,\"_3178\":4572,\"_3180\":4634},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1093\":4637,\"_1780\":4638,\"_3178\":4560,\"_3180\":4639},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1093\":4642,\"_1780\":4643,\"_3178\":4544,\"_3180\":4608},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. 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This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1093\":4674,\"_1780\":4675,\"_3178\":4530,\"_3180\":4676},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1093\":4679,\"_1780\":4680,\"_3178\":4069,\"_3180\":4681},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1093\":4684,\"_1780\":4685,\"_3178\":4572,\"_3180\":4573,\"_4538\":4539},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1093\":4688,\"_1780\":4689,\"_3178\":4530,\"_3180\":4690},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1093\":4693,\"_1780\":4694,\"_3178\":4544,\"_3180\":4695},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1093\":4698,\"_1780\":4699,\"_3178\":4700,\"_3180\":4701,\"_4538\":4539},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1093\":4704,\"_1780\":4705,\"_3178\":4700,\"_3180\":4706,\"_4538\":4539},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1093\":4709,\"_1780\":4710,\"_3178\":4069,\"_3180\":4711,\"_4538\":4712},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1093\":4715,\"_1780\":4716,\"_3178\":4717,\"_3180\":4718,\"_4538\":4719},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1093\":4722,\"_1780\":4723,\"_3178\":4069,\"_3180\":4724,\"_4538\":4725},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1093\":4728,\"_1780\":4729,\"_3178\":4544,\"_3180\":4608},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1093\":4732,\"_1780\":4733,\"_3178\":4544,\"_3180\":4734,\"_4538\":4719},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1093\":4737,\"_1780\":4738,\"_3178\":4544,\"_3180\":4739,\"_4538\":4725},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1093\":4742,\"_1780\":4743,\"_3178\":4572,\"_3180\":4739,\"_4538\":4725},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1093\":4746,\"_1780\":4747,\"_3178\":4572,\"_3180\":4739,\"_4538\":4725},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1093\":4750,\"_1780\":4751,\"_3178\":4752,\"_3180\":4753,\"_4538\":4539},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1093\":4756,\"_1780\":4757,\"_3178\":4560,\"_3180\":4758},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1093\":4761,\"_1780\":4762,\"_3178\":4763,\"_3180\":4764},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1093\":4767,\"_1780\":4768,\"_3178\":4572,\"_3180\":4769},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1093\":4772,\"_1780\":4773,\"_3178\":4069,\"_3180\":4774},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1093\":4777,\"_1780\":4778,\"_3178\":4544,\"_3180\":4573,\"_4538\":4539},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1093\":4781,\"_1780\":4782,\"_3178\":4783,\"_3180\":4784},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1093\":4787,\"_1780\":4788,\"_3178\":4544,\"_3180\":4608},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1093\":4791,\"_1780\":4792,\"_3178\":4793,\"_3180\":4794},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1093\":4797,\"_1780\":4798,\"_3178\":4799,\"_3180\":4711},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1093\":4802,\"_1780\":4803,\"_3178\":4804,\"_3180\":4805},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1093\":4808,\"_1780\":4809,\"_3178\":4804,\"_3180\":4810,\"_4538\":4539},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1093\":4813,\"_1780\":4814,\"_3178\":4544,\"_3180\":4608,\"_4538\":4539},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1093\":4817,\"_1780\":4818,\"_3178\":4544,\"_3180\":4608,\"_4538\":4539},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1093\":4821,\"_1780\":4822,\"_3178\":4572,\"_3180\":4823},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1093\":4826,\"_1780\":4827,\"_3178\":4572,\"_3180\":4608,\"_4538\":4539},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1093\":4830,\"_1780\":4831,\"_3178\":4572,\"_3180\":4608,\"_4538\":4539},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1093\":4834,\"_1780\":4835,\"_3178\":4560,\"_3180\":4836},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1093\":4838,\"_1780\":4839,\"_3178\":4840,\"_3180\":4841},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1093\":4844,\"_1780\":4845,\"_3178\":4572,\"_3180\":4608,\"_4538\":4539},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1093\":4848,\"_1780\":4849,\"_3178\":4572,\"_3180\":4539},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1093\":4852,\"_1780\":4853,\"_3178\":4544,\"_3180\":4608},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1093\":4856,\"_1780\":4857,\"_3178\":4858,\"_3180\":4648},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1093\":4861,\"_1780\":4862,\"_3178\":4804,\"_3180\":4863,\"_4538\":4539},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1093\":4866,\"_1780\":4867,\"_3178\":4868,\"_3180\":4869,\"_4538\":4539},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1093\":4872,\"_1780\":4873,\"_3178\":4572,\"_3180\":4874},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1093\":4877,\"_1780\":4878,\"_3178\":4572,\"_3180\":4879,\"_4538\":4539},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1093\":4882,\"_1780\":4883,\"_3178\":4717,\"_3180\":4884,\"_4538\":4539},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1093\":4887,\"_1780\":4888,\"_3178\":4717,\"_3180\":4889,\"_4538\":4539},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1093\":4892,\"_1780\":4893,\"_3178\":4544,\"_3180\":4894,\"_4538\":4539},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1093\":4897,\"_1780\":4898,\"_3178\":4572,\"_3180\":4899,\"_4538\":4539},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1093\":4902,\"_1780\":4903,\"_3178\":4572,\"_3180\":4879,\"_4538\":4539},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1093\":4905,\"_1780\":4906,\"_3178\":4752,\"_3180\":4907},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1093\":4910,\"_1780\":4911,\"_3178\":4763,\"_3180\":4912,\"_4538\":4913},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1093\":4916,\"_1780\":4917,\"_3178\":4752,\"_3180\":4711},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1093\":4920,\"_1780\":4921,\"_3178\":4752,\"_3180\":4711},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1093\":4923,\"_1780\":4924,\"_3178\":4925,\"_3180\":4926,\"_4538\":4913},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1093\":4929,\"_1780\":4930,\"_3178\":4069,\"_3180\":4931,\"_4538\":4719},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1093\":4934,\"_1780\":4935,\"_3178\":4069,\"_3180\":4936,\"_4538\":4567},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1093\":4938,\"_1780\":4939,\"_3178\":4940,\"_3180\":4941,\"_4538\":4913},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1093\":4944,\"_1780\":4945,\"_3178\":4069,\"_3180\":4946,\"_4538\":4947},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1093\":4938,\"_1780\":4939,\"_3178\":4940,\"_3180\":4950,\"_4538\":4539},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1093\":4953,\"_1780\":4954,\"_3178\":4544,\"_3180\":4573,\"_4538\":4539},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1093\":4957,\"_1780\":4958,\"_3178\":4069,\"_3180\":4573,\"_4538\":4539},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1093\":4961,\"_1780\":4962,\"_3178\":4717,\"_3180\":4889,\"_4538\":4539},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1093\":4965,\"_1780\":4966,\"_3178\":4967,\"_3180\":4879,\"_4538\":4539},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1093\":4970,\"_1780\":4971,\"_3178\":4572,\"_3180\":4972},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1093\":4975,\"_1780\":4976,\"_3178\":4536,\"_3180\":4804,\"_4538\":4913},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1093\":4978,\"_1780\":4979,\"_3178\":4980,\"_3180\":4711},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1093\":4983,\"_1780\":4984,\"_3178\":4069,\"_3180\":4603,\"_4538\":4913},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1093\":4987,\"_1780\":4988,\"_3178\":4536,\"_3180\":4804,\"_4538\":4913},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1093\":4990,\"_1780\":4991,\"_3178\":4530,\"_3180\":4992},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1093\":4995,\"_1780\":4996,\"_3178\":4544,\"_3180\":4573,\"_4538\":4539},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1093\":4999,\"_1780\":5000,\"_3178\":4544,\"_3180\":4573,\"_4538\":4539},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1093\":5003,\"_1780\":5004,\"_3178\":4572,\"_3180\":4573,\"_4538\":4539},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1093\":5007,\"_1780\":5008,\"_3178\":4544,\"_3180\":4608,\"_4538\":4539},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1093\":5010,\"_1780\":5011,\"_3178\":4560,\"_3180\":4657},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1093\":5014,\"_1780\":5015,\"_3178\":4572,\"_3180\":4608,\"_4538\":4539},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1093\":5018,\"_1780\":5019,\"_3178\":4572,\"_3180\":4711,\"_4538\":4539},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",\"minervaUser\",{\"_5022\":5023,\"_5024\":5025,\"_5026\":5027,\"_5028\":5029,\"_5030\":1754,\"_5031\":5032,\"_5033\":1795,\"_5034\":5035,\"_5036\":5037,\"_5038\":5039,\"_5043\":5044,\"_5046\":1795,\"_5047\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_5040\":1793,\"_1753\":1754,\"_5041\":5042},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[5045],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->